The Media Week Broadcast Advertising awards took place earlier this week with J Walter Thompson emerging as Agency of the Year and Bartle Bogle Hegarty being awarded for TV Campaign Of The Year. The winners include: Agency of The Year J Walter Thompson TV Campaign Of The Year Bartle Bogle Hegarty Client: Addis Radio Campaign… Continue reading Media Week Broadcast Awards
It was announced this afternoon that Lonrho has accepted an offer from The Guardian and Manchester Evening News to buy the Observer.Chairman and chief executive of GMEN Harry Roche says about the deal; “We have given an undertaking of confidentiality to Lonrho with regard to the content of our offer”.
It was announced this afternoon that Lonrho has accepted an offer from The Guardian and Manchester Evening News to buy the Observer.Chairman and chief executive of GMEN Harry Roche says about the deal; “We have given an undertaking of confidentiality to Lonrho with regard to the content of our offer”.
Meridian has issued a promise to advertisers that it will remove all centre break promotions and place them at the end of end breaks; ‘Coming Next’ promos will move from 5 to 10 seconds.
Meridian has issued a promise to advertisers that it will remove all centre break promotions and place them at the end of end breaks; ‘Coming Next’ promos will move from 5 to 10 seconds.
Red Hot Television (formerly Red Hot Dutch) has failed to change a court decision to ban the sale of decoders needed to access the station. The ban will begin on Saturday while the issue is referred to the European Court of Justice.
Publisher of Woman’s Own and Woman’s Weekly, IPC magazines is planning to run a ‘shopper’s survey’ during July and August to examine reader attitudes to advertising areas such as holidays and motoring.Each questionnaire will be inserted into 250,000 issues across 15 of the company’s titles, but it has yet to be decided which magazines will… Continue reading IPC Shopping Survey Aids Advertisers
Digital Equipment Company is to sponsor the British Library for a sum of £1m to install computer systems, it has been announced. It is the library’s largest private sponsorship so far and Digital’s largest deal to date.
Digital Equipment Company is to sponsor the British Library for a sum of £1m to install computer systems, it has been announced. It is the library’s largest private sponsorship so far and Digital’s largest deal to date.
At yesterday afternoon’s Marketing Week seminar entitled “The Value of Quality Television” Phil Gullen, managing director of Carat Research, presented the topline findings of some new research into this area.Two studies were undertaken: the Carat Foretel Attention Study, which measured quality of viewing to over 3,000 programmes; and the Foretel Advertising Recall Study, which was… Continue reading Research The Value Of Quality TV – Seminar
