The IPA backed a debate in the House of Commons this week, to discuss whether the BBC continues to set the broadcasting standard.The result was ‘no’ by a third majority (85-52), with Classic FM’s programme controller, Michael Bukht, claiming that commercial radio now sets the pace in innovative ideas. IPA director general, Nick Phillips recommends… Continue reading BBC Standards Debate
ITV hopes to play down the self-promotion debate this summer, when it launches a massive promotional campaign on its autumn schedule. By attracting more viewers and in turn more advert- isers, the network aims to prove that promos do work, opposing the common suggestion that viewers constantly zap during ad breaks containing promotional material. The… Continue reading £11m ITV Airtime Devoted To Promos
30% BBC1’s share of audience has fallen to below 30% (28.9%) for the first time since 1985 – a fact which the Corporation blame on the transferral of viewers from BBC1 to BBC2 during Wimbledon. Even though Wimbledon undoubtedly plays a part in the channel’s poor performance it should be noted that in the comparable… Continue reading BBC1 Audience Falls Below
Shares in Granada fell from 421p to 417p yesterday following the news that the leisure and TV group had upped its stake in LWT to almost 20% – the maximum allowed under current legislation. Granada’s move has positioned itself for a relaxation of the rules that prevent large TV companies taking each other over. Granada’s… Continue reading Granada Steps Towards LWT Takeover
Richard Branson outlined his future plans for Virgin 1215 to the national heritage select committee yesterday, claiming that his engineers have found an FM frequency that would increase Virgin’s audience to over 10 million.The network would take 12 months to set up, claims Virgin’s owner, but the initial construction would enable the station to increase… Continue reading Virgin Engineers Find FM Pathway
MTV Europe is changing address from July 12. It will be relocated at: Hawley Cresent, London NW1 8TT. Tel. 071 284 7777.
Yorkshire Tyne Tees Television is to axe 188 jobs as part of a restructuring programme. Voluntary redundancies will run until July 26 at which stage compulsory job losses will occur, including 91 positions in London.
The outdoor advertising medium is recovering strongly from the recession, according to the latest Concord Outdoor Rates Forecast.Outdoor panel prices for July to September this year are expected to rise by 7.9% year on year, with overall growth for the year predicted at 6.4%.Concord partly attributes growth to increased investment from car manufacturers in the… Continue reading Concord – Third Quarter Rates Forecast
Last night’s Media Research Group meeting discussed the vexed question of whether a TV audience’s appreciation of the programme they are watching effects their appreciation of the ads shown in the breaks.Andy Tilley presented some of Zenith Media’s research into AIs (Appreciation Indices), previously shown at the Monte Carlo conference earlier this year. The “Saturday… Continue reading MRG Meeting Report: TV Appreciation
According to statistics released by Rank Screen Advertising, Steven Spielberg’s Jurassic Park will have to earn over £2.64m in its first weekend (opens July 16) to achieve the biggest grossing opening weekend so far this year. To become the all time top box office hit the movie will have to beat;1. Ghost2. ET3. Robin Hood… Continue reading Spielberg Movie Has To Beat Ghost
