MTV, in conjunction with television research company, RSMB, has conducted a study released today which measures out of home television viewing.A summary of the study’s results is as follows; The measurement of out of home viewing adds 2% to the levels of terrestrial channel viewing but 15% to satellite channels 8.2 million adults watch television… Continue reading Ooh Factor Examined By Mtv
MTV, in conjunction with television research company, RSMB, has conducted a study released today which measures out of home television viewing.A summary of the study’s results is as follows; The measurement of out of home viewing adds 2% to the levels of terrestrial channel viewing but 15% to satellite channels 8.2 million adults watch television… Continue reading Ooh Factor Examined By Mtv
Virgin will launch a promotion campaign this weekend which is due to appear in the national press over the next six months. The campaign will take genres of advertising and superimpose the Virgin 1215 message.Commenting on the £1.5m promotion,chief executive David Campbell says, “The objective is not only to support the station over the launch… Continue reading Virgin Spends £1.5m On Promotion
There has been a major reshuffle of News International advertising staff with the following appointments being confirmed yesterday; Clive Milner has been appointed advertising director for News Group Newspapers, covering The Sun, News of The World and Today Camilla Rhodes is advertising director for Times Newspapers consisting of The Times and The Sunday Times.
Bite, the glossy women’s monthly from Ann Summers, hits the newsstands this week with an ambitious print run of 180,000. The 100-page magazine is aimed at 25-34 ABC1 women and has a cover price of £1.95.While most of the editorial centres around the subject of sex it differs from the plethora of women’s erotic magazines… Continue reading Bite Magazine First Issue Report
Cinema admissions for the first quarter of 1993 were up by 12.4% on the same period last year. The average weekly admissions figure for January to March was 2.1m.The increase was mainly due to high admissions in January and February. In comparison March was a disappointing month with admissions down by 10.1% to 1.55m.
According to the second research study compiled for the PPA and launched at Magazines ’93, the CTN sector has a very high share of the news business (83%) compared with its share of other core products such as tobacco (50%).The study, entitled ‘The profitability of magazine selling’ reveals that the PR case for magazines is… Continue reading The Profitability Of Magazine Selling
Burlington, publisher of The Field and Shooting Times is set to launch a new quarterly fishing title called Salmon and Trout, due for release on May 21.The new A4, 100 page full colour glossy magazine will include articles on handy hints & tips on fishing and more specifically salmon fishing. It will launch with a… Continue reading Salmon & Trout For Burlington
Andrew Pike of the Independent On Sunday has shot down speculation that the paper is planning a revamp in the near future, and denies that it is to ditch its tabloid business section, as suggested in this week’s trade press.Speaking to MediaTel this morning he stressed that the stigma which may previously have been attached… Continue reading IoS Revamp On The Back Burner
Bite, the glossy women’s monthly from Ann Summers, hits the newsstands this week with an ambitious print run of 180,000. The 100-page magazine is aimed at 25-34 ABC1 women and has a cover price of £1.95.While most of the editorial centres around the subject of sex it differs from the plethora of women’s erotic magazines… Continue reading Bite Magazine First Issue Report
