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The ITV dance music show, Beats Per Minute, broadcast at 2.30am in most regions, is to be sponsored by Bulmers dry white cider brand Max. The deal starts on Sunday, 2 May and runs for a year.

IPC’s latest gardening release, Your Garden, is claiming first issue sales of 125,000, well above pre-launch targets. The figure is based on the publishing company’s own retail monitoring, along with independent research by CPM.Your Garden: 071 261 6649

12.17pmRichard Branson officially launched Virgin 1215 minutes ago in Manchester saying that it was the radio station he always wanted to hear and hoped it would be the one listeners wanted also.The first record to be played on the Richard Skinner show was “Born to be Wild”, specially recorded for Virgin by INXS.The second was… Continue reading Virgin Radio Goes On The Air

The ITV dance music show, Beats Per Minute, broadcast at 2.30am in most regions, is to be sponsored by Bulmers dry white cider brand Max. The deal starts on Sunday, 2 May and runs for a year.

Rumours have re-emerged about a merger between Granada TV’s sales arm and Media and Airtime Sales. A report in this week’s issue of Campaign suggests that the two companies will finally merge in August with managing director of MAS, Craig Pearman, heading the company.

ITN’s news contract with Channel 4 has been extended to the end of 1996. The deal is worth £15.5m a year to the news organisation.

Carlton is proposing to change the way it calculates its station cost per thousand figures, moving from the weighting of messages by ratecard to their weighting by spot length (ie. pro rata). This would mean that 10 second impacts would be calculated at a third of a 30 second impact, rather than the usual half.… Continue reading Carlton To Change Rate Policy?

.. Sue Gray of Channel 4 has been appointed head of research at Bartle Bogle Hegarty following the departure of Vanessa Morrison…. Sue Oriel is leaving her position as media director with FCO to join Mediastar, a subsidiary of Euro RSCG…. Commercial director with The Sun, Camilla Rhodes is rumoured to have been offered the… Continue reading Industry Snippets..

As speculation over the Observer’s future intensifies, the possibility of further change in the national quality Sunday newspaper market increases.Within the past 5 years there have been 2 new entrants into the Sunday quality market. The ill-fated Sunday Correspondent launched in September’89; a year later as part of a radical attempt to save the newspaper… Continue reading Sunday Quality Market Review

Carlton is proposing to change the way it calculates its station cost per thousand figures, moving from the weighting of messages by ratecard to their weighting by spot length (ie. pro rata). This would mean that 10 second impacts would be calculated at a third of a 30 second impact, rather than the usual half.… Continue reading Carlton To Change Rate Policy?