Following the success of the Big Breakfast, Channel 4 is now hoping that changes to its daytime schedule will help capture some of the breakfast time audience. A revamp is being planned for 1994, with ideas for game shows and talk programmes on the agenda. C4 hopes to attract older viewers in the afternoons whilst… Continue reading Channel 4 To Change Daytime Schedule
GMTV is planning a relaunch for April 19, which will involve a ‘sharpening of image’, with a new bulletins studio to accommodate the heightened news output. The channel is planning to move Top of The Morning from the 8.50am slot to 9am.
OK magazine, the first direct rival to the hugely successful Hello, launches tomorrow with a print run of 750,000. The new magazine launches amid a strong promotional campaign, which included a sample copy free in last weekend’s Sunday Express.The future of the new magazine is already unstable following the sale of Northern & Shell’s magazines… Continue reading OK Magazine – First Issue Report
… Peter Overy, previously research manager at J Walter Thompson, is joining BJM Research in April as an associate director, working principally with their advertising tracking department…… Belinda Beeftink is joining Telmar as client services director. She was previously in the research departments at DMB&B and Media & Airtime Sales……Leagas Shafron Davis Chick and Ayer… Continue reading Industry Snippets
The News & Echo, headed by Sport chief David Sullivan, is expanding to the Central and Anglia regions in the summer, as predicted last year (Newsline 23/10). The Sunday title launched in September in competition with Westminster Press paper, Yorkshire on Sunday. Having already extended the paper to Granada and Tyne Tees, Sullivan is attempting… Continue reading News & Echo Expands Coverage
LWT is in talks with the Independent Television Commission over rules which oblige the weekend channel to promote Channel Four’s Big Breakfast. Greg Dyke, chief executive of LWT is thought to have initiated the discussions which could result in a change of policy.
Having extended its coverage into Scotland, Northern Ireland and the North of England at the end of last year, the Big Issue is now planning to increase frequency from fortnightly to weekly from June (Newsline 2/11). The magazine is currently claiming a circulation of 143,000.
ITV is to move its third weekly edition of The Bill to Saturday nights at 8pm, it has been decided. The move is just part of a package to strengthen Saturday nights on the network leaving the line-up as The Bill followed by London’s Burning. The Bill’s Friday night slot will be filled by a… Continue reading The Bill Moves To Saturday
Following months of speculation poster contractor, Maiden Outdoor, is to be bought out by a management team led by Dutch businessman Ron Zeghibe along with current marketing consultant to Maiden, Francis Goodwin. The new management is promising substantial investment into sites and a strengthening of relationships with advertisers.
Publisher of the Falkirk Herald and Falkirk & Grangemouth Advertiser, Johnston Press, has announced pre-tax profits of £9.75m for the year ending December 1992. Turnover fell to £71.69m and earnings per share have risen to 22.7p from 17.9p.
