The national sponsorship conference drew to a close yesterday following two days of discussion on themes ranging from how sponsorship can play a major part in a marketing strategy, the media as sponsors and sponsorship givers and examining how television sponsorship has developed and the benefits that can be reaped from it.“With sponsorship’s growing maturity… Continue reading Fifth National
Sponsorship Conference
Dame Shirley Porter will now concentrate all of her energies on the chairmanship of LBC, having announced that she is to resign from her position as a Westminster councillor.The station was taken over by the Porter family last month, following the financial demise of former owners, Crown Communications.
Off-line goals and pitch disputes can now be examined in depth by avid football fans without even having to go to a match, thanks to a new inter- active television cable service launched yesterday, by Videotron in conjunction with LWT and Carlton TV.The service comprises four cable channels, each with an individual function. Channel 1… Continue reading ‘Interactive TV’ Launches In London
Broadcast Director of Young & Rubicam, Greg Turzynski has been promoted to Deputy Media Director of the company. Media Director Simon Matthews intends to become more involved with European issues while both will share in the running of day-to-day business.David Hughes steps up to fill the role of Media Planning Director; the shake-up is a… Continue reading Young & Rubicam Promotions
The fifth national sponsorship conference held by Stragic Sponsorship began yesterday and is continuing throughout today, with the emphasis yesterday being on sports and arts sponsorship and how these could be made more innovative.Speaking at the morning session,’Sports Sponsorship: A Game with too many Players?’ the question was raised that although sport has the biggest… Continue reading Fifth National Sponsorship Conference
Marie Therese Doran, a planner/buyer with O&M Media has been announced as overall winner of the IPA Media Awards. Three others were highly commended – Phil Georgiadis of WCRS, Denise Gardiner of Bartle Bogle Hegarty, and Nick Emery, also with O&M Media.
PM Plus and Personnel Management will continue to be published by Personnel Publications, following a deal initiated by the Institute of Personnel Management, spanning the period to the year 2000. Personnel Management has a UK circulation of 48,474.Personnel Publications: 071 323 5717
Marcus Plantin’s ambition to revolutionise Sunday night television on ITV has been tainted slightly with the announcement that the blockbuster movie slot is to terminate on February 21. ITV’s further stockpile of films cannot be broadcast until 1994 and so it is unable to keep the airtime filled with suitable material. The blockbuster slot claimed… Continue reading Plantin’s Blockbuster Slot Threatened
BSkyB has beaten ITV to the post with a $1.65m deal to screen Lennox Lewis’ defence fight for the world heavy weight crown. ITV is reported to have bid less than half this amount for the rights.
BSkyB has beaten ITV to the post with a $1.65m deal to screen Lennox Lewis’ defence fight for the world heavy weight crown. ITV is reported to have bid less than half this amount for the rights.
