The Radio Advertising Bureau believes that it could be more effective if it was given more financial backing from the independent radio stations. Any additional contributions would be used in marketing schemes to increase the level of awareness for radio advertising.RAB: 071 383 3288
Visa has signed a deal with the International Olympic Committee to use the Olympic heading in its marketing until the 1996 Games. The announcement follows both Kodak and Coca-Cola signing up in similar contracts.
Following the demise of Crown Communications last month, David Haynes has left the company to take up the position of chief executive with LBC. The licence for the station is due to be re-advertised in April but in the meantime has been taken over by the Porter family and chaired by Dame Shirley Porter (Newsline… Continue reading Haynes Joins LBC
The ITV network may lose top soap Coronation Street unless it agrees to up the price paid to Granada for each episode.At present the network’s highest rated programme is only given £76,000 per episode, half of that paid out to The Bill. If an agreement is not reached Granada says it will consider offers from… Continue reading Coronation Street May Leave ITV
According to a report in today’s Evening Standard the recently relaunched listings magazine, City Limits, is suffering from a fall in advertising revenue which could lead to its closure.The magazine was failing badly in the circulation stakes last year when it was bought out by Terry Hornett, who believed that a change of image would… Continue reading City Limits In Danger Of Closure
Visa has signed a deal with the International Olympic Committee to use the Olympic heading in its marketing until the 1996 Games. The announcement follows both Kodak and Coca-Cola signing up in similar contracts.
After 10 years of business, Heineken is to withdraw its sponsorship of British ice hockey, believing that its marketing objectives have changed since the deal began in 1983. The Ice Hockey Association is already actively seeking a new sponsor for all activities.
The ITV network may lose top soap Coronation Street unless it agrees to up the price paid to Granada for each episode.At present the network’s highest rated programme is only given £76,000 per episode, half of that paid out to The Bill. If an agreement is not reached Granada says it will consider offers from… Continue reading Coronation Street May Leave ITV
Midland Bank looks set to sponsor the £1,000 CashCall on Atlantic 252 to promote its Live Cash account.
UK Regional Press publisher , Thomson Corporation, has been severely hit by the recession and has announced that it may have to close or sell up to one fifth of its free titles to counteract the effects.Meetings are taking place today to decide on which titles will be shut down and plans to put the… Continue reading Thomson To Sell Free Titles
