The six-monthly NRS figures for July to December 1992 are the first to be collected using only the CAPI method. Direct comparisons with previous NRS figures are discouraged as the CAPI method varies greatly from the old Pen and Paper method.National NewspapersThe July to December ’92 NRS figures favoured the national newspapers with virtually all… Continue reading Jul-Dec NRS Commentary
Reed Business Publishing’s Personnel Today has been redesigned to aim for the managerial/director end of the market. Advertising rates to the fortnightly title have also increased.Reed Business Publishing: 081 652 8008
LWT and Carlton are considering setting up a 24-hour cable news service for London. The two ITV companies are holding talks with cable operator Videotron about developing their terrestrial news service London News Network.
ITV looks set to enter new ground this year by broadcasting a programme that has been bought and paid for by an advertiser. The deal involves coverage of the 1993 IndyCar series in America featuring Nigel Mansell.A number of the ITV companies, including Carlton, Yorkshire and Meridian have so far agreed to receive the series… Continue reading ITV Unique Sponsorship Deal
BSkyB is not expected to achieve pre-tax breakeven until 1995, according to a new report by stockbrokers James Capel based on BSkyB’s first full year accounts since the merger of Sky and BSB in 1990.Turnover was put at a disappointing £288m, some £40m lower than forecast, even though losses through the year had been greatly… Continue reading BSkyB Breakeven Moved Back To 1995
LWT and Carlton are considering setting up a 24-hour cable news service for London. The two ITV companies are holding talks with cable operator Videotron about developing their terrestrial news service London News Network.
In a bid to improve disappointing ratings performance GMTV is to switch a number of presenters. Eamonn Holmes will move alongside Fiona Armstrong from next week, replacing Mike Wilson. If ratings improve as a result it would appear that Wilson will be moved to host a one hour 0600-0700 slot prior to the main event… Continue reading GMTV – All Change
Nielsen and Continental Research have joined forces to bid for the BARB Audience Appreciation contract. Tenders for the contract are due in by February 10.Nielsen: 0865 742742
Gruner & Jahr launched an Hello-style magazine in France last week called Gala. They have made no comment as regards to suggestions made in the trade press that they will launch a UK version.Gruner + Jahr: 071 245 8700
Nielsen and Continental Research have joined forces to bid for the BARB Audience Appreciation contract. Tenders for the contract are due in by February 10.Nielsen: 0865 742742
