MTV Europe plans to launch a major consumer advertising cinema campaign on Friday, in conjunction with the first showing of Dracula. The satellite music station chose the movie deliberately as it is ‘inherently appealing to the youthful audience’ at which MTV’s advertisement is aimed.MTV plans to screen the campaign with other appropriate films during the… Continue reading MTV To Co-Star With Dracula
MTV Europe plans to launch a major consumer advertising cinema campaign on Friday, in conjunction with the first showing of Dracula. The satellite music station chose the movie deliberately as it is ‘inherently appealing to the youthful audience’ at which MTV’s advertisement is aimed.MTV plans to screen the campaign with other appropriate films during the… Continue reading MTV To Co-Star With Dracula
Australian beer company, Fosters, has just set up a deal to sponsor Sky Sport’s coverage of the England cricket team in India. The tour will run until 4th March.
Australian beer company, Fosters, has just set up a deal to sponsor Sky Sport’s coverage of the England cricket team in India. The tour will run until 4th March.
AIRC director, Brian West, announced at the European Association For Commercial Radio general assembly this week that Alfonso Ruiz de Assin is to take over as president. West will remain on the executive committee of the Association.
Over three months before it is due to go on the air Virgin Radio is already securing deals with national advertisers, some of whom will make their radio debuts on April 30 when the station begins transmission.Carling Black Label was first to book airtime, with McDonalds and Express Newspapers also keen to advertise over the… Continue reading Virgin Pulls In Clients
Cinema admissions in Britain last year totalled 98 million, 5 million more than in 1991 and the highest figure for 12 years.The increase is attributed to box office hits such as Basic Instinct and Hook, as well as the continuing growth of multiplex cinemas.December was a particularly lucrative month with admissions totalling 9.8m, a 63%… Continue reading Cinema Admissions Rise In 1992
The price of the Daily Telegraph is to rise from 45p to 48p from Monday 1st February. The Saturday edition of the paper will not change, staying at 60p.
The Radio Authority has advertised the regional local licence for the North East of England. The licence is for a service on the FM band with the potential to reach 1 million adults. The closing date for applications is May 4.3 applications have been received for existing ILR Aberdeen licences. The incumbent NorthSound has applied… Continue reading ILR Licences
The editor of Today newspaper, Martin Dunn, is leaving the paper to start up as editor of the Boston Herald in March. Deputy editor of the paper, Amanda Platell is also set to leave, taking up the position of group managing director with MGN.
