Cinema admissions in Britain last year totalled 98 million, 5 million more than in 1991 and the highest figure for 12 years.The increase is attributed to box office hits such as Basic Instinct and Hook, as well as the continuing growth of multiplex cinemas.December was a particularly lucrative month with admissions totalling 9.8m, a 63%… Continue reading Cinema Admissions Rise In 1992
AIRC director, Brian West, announced at the European Association For Commercial Radio general assembly this week that Alfonso Ruiz de Assin is to take over as president. West will remain on the executive committee of the Association.
More O’Ferrall Supersites is launching an above-the-line advertising campaign this week, starting with full colour inserts in the trade press. It is the first campaign of its kind that the outdoor company has initiated for over three years.The ‘Big Idea’ theme is designed to challenge agencies and advertisers to be brave with outdoor by stressing… Continue reading More O’Ferrall Launches Campaign
The Radio Authority has advertised the regional local licence for the North East of England. The licence is for a service on the FM band with the potential to reach 1 million adults. The closing date for applications is May 4.3 applications have been received for existing ILR Aberdeen licences. The incumbent NorthSound has applied… Continue reading ILR Licences
Nick Milligan is taking over as sales director of archive satellite channel, UK Gold. Milligan was formerly sales controller with Thames Television.
The editor of Today newspaper, Martin Dunn, is leaving the paper to start up as editor of the Boston Herald in March. Deputy editor of the paper, Amanda Platell is also set to leave, taking up the position of group managing director with MGN.
The price of the Daily Telegraph is to rise from 45p to 48p from Monday 1st February. The Saturday edition of the paper will not change, staying at 60p.
The ITV detective drama series Poirot is being sponsored his year by AEG, the network’s first deal with a domestic appliances manufacturer. The contract is valued at £500,000 and consists of 15-second opening and 10- second closing credits.
MTV Europe plans to launch a major consumer advertising cinema campaign on Friday, in conjunction with the first showing of Dracula. The satellite music station chose the movie deliberately as it is ‘inherently appealing to the youthful audience’ at which MTV’s advertisement is aimed.MTV plans to screen the campaign with other appropriate films during the… Continue reading MTV To Co-Star With Dracula
The Coca-Cola Cup final on April 18 will not kick off until 5pm due to a compromise between the Football League and ITV, who wanted to screen the World Rugby Sevens during the afternoon. To satisfy fans the League refused to allow the match at a later time.
