More Prevent Rezonence Ad articles

Brand purpose. Brand bravery. Stools. Cargo shorts. More stools, with people in cargo shorts sitting on them. Storyliving the living shit out of this trip…

Sponsor content GfK’s John Carroll’s shares crucial insights ahead of Mediatel’s Big Day of Data.

Consumers are becoming increasingly accustomed to viewing content without advertising – so what does this mean for ad-funded broadcasters? At Videoscape Europe, ITV and C4 explained their evolving propositions

timeTo, adland’s initiative to end sexual harassment within the industry, is taking its “Where Do You Draw The Line?” campaign to Cannes Lions.

Sponsor content: Data junkie Patrick Collister explains why good old direct mail is the single most powerful medium to use if you simply want to get noticed.

Scaffardi has over 15 years’ experience across sales, strategy, management and marketing, working with both international and regional clients in the media and advertising sector.

Grimmer is to take over as CEO of Mediatel from 1 July, when Derek Jones steps down to become executive chairman.

Sponsor content: Marketing is blighted by the Cobra Effect – and the way we measure campaign effectiveness creates the risk of unintended consequences, writes Richard Shotton.