Partner content: From data compliance to staffing issues, this crucial AA-endorsed guide is designed to specifically help advertising businesses prepare to leave the EU.
Last quarter we reported that commercial radio was closing the gap on the BBC with its highest share of listening hours in recent years.Now, according to the latest figures released by Rajar covering Q3 2019, commercial radio has claimed its largest share of the market in two decades – 48.1%.Meanwhile, Global continues to pull in… Continue reading Commercial radio closes the gap
Sponsor content: It’s time the industry gave more thought to the advertising supply chain and the purpose investment plays, writes Newsworks’ Tracy De Groose
Ultimately, ditching personal identifiers marks a return to contextual-based advertising, and that is where news and magazine brands can really start to take back some power.
Editor’s blog // @David_Pidgeon It’s like finding out your friends have been in a secret relationship – and now they’re ready to tell the world.About a year ago, a group of researchers from the UK’s media and advertising trade bodies started meeting together as an informal group. They were inspired by their equivalents in the… Continue reading Qualitatsinitiative Werbeforschung!
Sponsor content: ABC CEO Simon Redlich reminds us why we need standards – and how you can use a new guide to identify which ones are relevant to you.
Marie Curie, Theodore Roosevelt, Martin Luther King, Jr. Richard Thaler … Walmart?
Partner content: GfK shares some of the discussions focusing on the changing advertising landscape, and measuring online video in particular.
If you went into your local Sainsbury’s and were required to pay double for your shopping because you were a regular customer, you would, quite rightly, be gobsmacked.
So what does adland want from this new (and furiously right wing) government?
A hugely popular figure in the media and advertising sectors, McArthur was nicknamed the ‘Dundee Exocet’ in recognition of his formidable yet highly effective nature.