In brief: Musk has committed to purchasing the social media company at his original offer price of $54.20 per share.
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In brief: 4Sales has partnered with ViewersLogic to launch a “new industry standard” platform measuring a consumer’s journey to purchase after watching a TV ad.
In brief: Independent media agency The Specialist Works has been appointed TV agency of record for Neilson Financial Services.
In brief: Kantar’s TGI consumer data team has partnered with location intelligence company Adsquare to offer targeted campaigns to consumers at postcode level in Great Britain and France.
In brief: Destination Canada has used call-to-action cards on Spotify to target “high-value travellers”.
In brief: Disney announced it would appoint tech and media executive Carolyn Everson to its board with the support of activist investor Third Point Management, according to reports.
In brief: Ocean Outdoor has partnered with LandVault to launch a cross-platform metaverse OOH package, with UK&I retailer Argos serving as launch brand partner.
The UK has issued more sanctions against Russia after its illegal annexation of four Ukrainian regions which includes preventing access to services such as advertising services.
In brief: DUG, the Swedish potato milk brand, has appointed VCCP Media as its media planning and buying agency in the UK.
In brief: Meta is freezing hiring and will restructure teams, including by reducing headcount.
