Analysis: BeReal is launching features aimed at attracting brands and celebrities to the platform. Will advertisers care? And will users loathe an influx of attempts at “authenticity”?
31 Jul 2025 | Jack Benjamin
Analysis: It’s not clear how Zuckerberg is defining “superintelligence”, whether Meta is close to building it, how it could shape consumer products and how it might impact data privacy. But Meta keeps printing money.
Analysis: The broadcaster increased its share of linear channels by 5%.
Advertising will come to Amazon Prime Video in the UK on 5 February. How will it compare with other streamers and what is its strategy?
What it means in terms of changing consumer behaviour, changing advertiser benchmarks and media owner and adtech preparedness.
Analysis: Any merger would “not be of equals”, critics say – but what would be the benefits?
Analysis: It was only a matter of time before a major publisher took the leap to sue OpenAI.
Daniel Ek, Spotify CEO, has announced job cuts equating to 17% of the audio company’s workforce.
The solution, which launched in the US market in May, allows brands “control and predictability” to place their ads directly after content shared by premium publishers shown in TikTok’s For You feed.
Analysis: Does a deal between media owners herald a greater use of journalism in entertainment media as publishers seek to diversity revenues?
Warner Bros. Discovery and Disney’s latest earnings calls both emphasised cost-cutting measures and moving to streaming profitability in 2024.