Each month until the end of the year, this series will guide you through performance planning and budget optimisation.
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While it is going to be tough, this period of high inflation could provide the opportunity to explore desperately-needed models of consumption.
We will never ‘solve’ attention, or advertising. But we can learn more by acting in the world than by merely observing it.
The picture is more complex than people simply swapping live, linear TV for on-demand and streaming services. Both offerings can co-exist.
TV has never been as effective, but is under threat. How should advertisers navigate this ‘AV paradox’?
Demand for British content is likely to continue to grow globally as streaming platforms expand to new markets, explains Total Media’s head of broadcast.
Even if you think you have the answer… listen, advises UM’s EMEA strategy chief.
By examining specific cultural influences, brands can learn more about the brave new worlds being built by Big Tech.
Each month until the end of the year, this series by The Kite Factory’s search director will guide you through performance planning and budget optimisation.
Creative and media are finally getting back together. Just not in the way we imagined it would, writes the7stars’ head of strategy.