Radiocentre’s planning chief responds to a recent review of the radio marketing body’s new Radio Planning Optimiser tool.
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Overall inflation and TV inflation aren’t really linked. But their relationship matters in terms of effectiveness, writes Thinkbox’s research and planning director.
Christians don’t just spend money at Christmas. Why would you assume LGBTQ+ people only buy products during Pride month?, asks UM’s strategy chief.
Think about how you as a brand can help. Do not think about how you can sell.
Please look out for it on your Thursday newsletter from next week. We’ve some exciting plans for the Tuesday edition which will be revealed very soon.
Successful planners are those who embrace data and technology to help perform their roles more effectively.
Adland needs to take proactive steps to prepare for demographic change, argues OMG’s Phil Rowley.
As consumers’ budgets are squeezed further by hikes in streaming prices, brands need to think “radically” about opportunities to retain customers in addressable AV.
In the context of slower economic growth and rising input costs, retail media spend growth represents a further headwind for brand owners.
Customer experience and media are becoming increasingly intertwined, and both must operate in tandem to create more valuable and relevant experiences.