New research has found that for every £3 spent in store due to an OOH exposure, £2 is spent online.
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Sheffield council will restrict advertising on its panels from categories including air travel and HFSS food and drink under a new policy.
OOH produces the lowest amount of carbon emissions per impression compared with other major media channels, according to new research.
The outdoor media owner reported $623m in consolidated revenue in Q4 2023.
Spend from luxury brands has increased across outdoor media owners in 2023.
The Media Leader has compiled predictions for the year from 11 industry leaders at The Year Ahead 2024.
Clear Channel UK’s sales director shares his most embarrassing professional moment and advice for his younger self.
Richard Bon, UK MD and Europe commercial lead at OOH company Clear Channel, hopes 2024 will be the year that the media industry puts “talent over technology”.
Editor-in-chief Omar Oakes and reporter Ella Sagar were on the scene at The Year Ahead event to ask delegates: if you could wave a magic wand, what would you do to improve the media industry in the year ahead?
The Holocaust Memorial Day Trust has taken over OOH sites nationwide to invite passers-by to remember genocide victims.