Both publishers and advertisers can work together to break old habits and find a new collaborative approach across the premium web, writes Ozone’s chief operating officer. (Partner content)
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While we need to integrate how we measure and plan activity across media, we must be careful not to apply overly broad solutions, writes Ozone’s chief revenue officer. (Partner content)
The premium web’s future depends on it being defined, measurable and available in industry measurement tools, warns the CEO of Ozone. (Partner content)
The new measure, ECOzone, is being launched as part of Ozone’s fifth anniversary as a publisher ad sales platform.
In brief: The publisher will become a partner for Ozone’s audience-led media offering, as well as its Biddable Management Service.
In brief: the new relationship will see PinkNews become part of Ozone’s centralised audience proposition for advertisers.
Mail Metro Media has joined the rest of the UK newsbrand sector’s biggest publishers in partnering with Ozone, the industry-backed online ads sales house, after agreeing to a six-month “pilot partnership”.
In brief: Ozone has created a new commercial position to lead its trading operations, publisher operations and marketplace operations teams.
In brief: Ozone has appointed Danny Geelan as its agency hub lead for GroupM.
In brief: Ozone has partnered with integrated creative, marketing, and advertising agency AKA on the capability’s first campaign.