Bauer’s commercial chief and Wickes’ head of marketing explain how their relationship has now lasted for a decade.  

Gambling brands are no longer the most prevalent sponsors across major English sporting teams

Sony is set to appear in the new series of E4’s Made in Chelsea, representing the show’s first product placement partnership.

Marketers are supposed to excel at searching out relevant properties for clients to associate themselves with – so why is Barclays set to pull its multi-million pound sponsorship of the Premier League after 13 years?

With the eyes of the world on London during the summer, what media came out on top? Was it the first really convincing social media games, or did traditional media hang on by the fingernails to their ascendancy? The answer is a bit of both.

28% of people think that Pepsi is an official sponsor of the London 2012 game, despite Coca-Cola spending upwards of £100 million to be the only official drinks sponsor, according to a recent Toluna Global Omnibus survey.

In our latest research focus article, TGI’s Ashley Underwood looks at the forthcoming Rugby World Cup and what makes the keenest rugby fans so valuable and the effectiveness of sponsorship around the event.

CNBC announced today that Credit Suisse is to sponsor the second series of Executive Vision.

Lego UK has renewed its Vue Kids AM cinema sponsorship in a deal conceived and negotiated by Pearl & Dean and Carat Sponsorship.

A new study reveals that three out of four US sports fans say that in-game advertising plays a part in reinforcing a company’s real-world sport sponsorship.