More The Future Of Media Planning Strategy And Innovation articles

IPA data exclusively shared with The Media Leader has shown an uptick in planners at 49 UK agencies, bucking wider industry trends around hiring.

Craft Media London’s co-founders join host Jack Benjamin to discuss better planning practices and how to incentivise them.

If pitches are making way for ‘closed reviews’, this could be planning’s great opportunity, argues Omar Oakes.

Agencies should sand down the rough edges that slow the campaign lifecycle. This’ll ensure the efficiencies delivered by AI-augmented planners translate into greater effectiveness, backed by irreplaceable human judgement.