Around half (52%) of American TV viewers would be willing to watch ads they would otherwise skip if they were paid to view them, according to new research from Synovate.
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ITV deputy chairman Sir George Russell is to step down from the ITV board at the end of the month.
The UK enjoyed the highest average increase in TV watching in Europe during 2008, up by 3.2% to 3.8 hours a day, according to a new report from Ofcom.
BSkyB is launching a 3D cinema ad campaign tomorrow around new sci-fi flick Avatar, to promote its launch next year of the first 3D television channel in Europe.
Channel 4 and ISP Talk Talk have signed on to become official partners in the ambitious Project Canvas meaning all national broadcasters are now involved in developing the online TV platform.
The soaps dominated peak time TV last night, with Emmerdale, EastEnders and a Coronation Street double bill all topping the ratings.
The BBC director general, Mark Thompson, in a column for MediaGuardian.co.uk has today reacted strongly to the government’s decision to include BBC Worldwide in a potential sale of BBC assets.
It is now possible to get an initial view of the likely user experience within Project Canvas, the on-demand TV partnership between the BBC, ITV, Five and BT.
Around 91% of people still watch standard television and DVDs despite 56% of people owning a HD-ready television, according to new research.
ESPN has signed an exclusive £25 million three-year deal with Premier Rugby.