The Nielsen Company has launched a new system to measure how viewers engage with television advertising.
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BBC One secured a peak run from 5.30pm onwards last night with the exception of just one 30-minute slot at 7pm.
ITV1’s new comedy drama Married Single Other attracted the highest ratings during the all-important peak-hour last night with almost 7 million viewers.
BSkyB has signed a new deal with Nokia that will see live coverage of Sky Sports and Sky News become available on selected mobile phones.
TV and radio requests on BBC iPlayer broke records once again in January, with a total of 120 million requests across all platforms.
BBC One’s Live Eastenders pulled in a massive 16.1 million peak viewers on Friday night.
Television advertising revenues are predicted to rise by more than 5% this quarter, according to latest agency estimates, which represents a £40 million boost to the industry
Channel 4’s new Cutting Edge documentary My Big Fat Gypsy Wedding secured the highest ratings during the all-important peak-hour last night with more than 4.9 million viewers.
YouTube’s head of AdSales Bruce Daisley denied claims that the video sharing site is likely to be the first international television channel, as predicted by Adam Pace, head of digital buying at OPera at MediaTel Group’s Future of Online seminar earlier this month.
Do consumers really know what they’re looking for when it comes to video-on-demand services or do they prefer scouring the Radio Times for some good old-fashioned television scheduling?