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The X Factor second live audition show on Saturday evening pulled in a peak of 10.6 million viewers in its 7pm timeslot, making it easily the most watched terrestrial programme on Saturday.

New research has found that almost 160 million US internet users watched online video during July, the largest audience ever recorded.

Top-slicing the BBC’s licence fee would not only destroy the corporation in the long term, but would also be a “catastrophe for British democracy”, according to the BBC’s chief operating officer Caroline Thomson.

As the downturn continues to seriously impact TV advertising revenues – which are predicted to fall by as much as 33% by 2010 – panellists at this year’s MediaGuardian Edinburgh International Television Festival asked whether relaxing the rules on product placement could ease broadcasters’ troubles.

In true post MacTaggart style, James Murdoch attempted to add weight to his somewhat brutal attack on the BBC and Ofcom, which he feels are “suffocating” commercial broadcasters in the UK.

Channel 4’s long-awaited partnership with BBC Worldwide could be finalised within the next few weeks, according to the broadcaster’s chief executive Andy Duncan.

Former Endemol chairman Peter Bazalgette believes that the sort of online content provided by the Sun and Times will be unlikely to make money for News Corporation once pay walls are erected around it.

James Murdoch, News Corporation’s chairman and chief executive in Europe and Asia, has attacked the BBC and industry regulation in a speech at the Media Guardian Edinburgh International Television Festival.

The end of Big Brother has given Channel 4 the most significant creative opportunity in its history, according to channel head Julian Bellamy.

Television has to understand the online video environment through the medium of the internet user, Ashley Highfield, managing director and vice president, consumer and online at Microsoft UK, told delegates at the Media Guardian Edinburgh International Television Festival today.