Investment in TV advertising by online brands has grown by £170 million in the past five years, with annual average growth of 172%.
Showing 5741-5750 of 8,435
More Tv articles
Raymond Snoddy returns from this morning’s ‘The internet comes to TV’ seminar and says “more television and video on ever more devices has got to be a good thing. Hasn’t it?”
Online TV service SeeSaw has fully launched in the UK today following a brief beta test, started at the end of January.
SeeSaw is set to launch a new £5 million ad campaign with the strapline ‘If you love TV, SeeSaw’.
ITV1’s Law & Order: UK dominated the peak-hour ratings last night with a high of more than 6.1 million viewers.
The BBC may face benchmarking tests on all sports rights bids under new BBC Trust plans.
December saw ITV1’s revenue increase by an impressive 14.9% year on year, with Channel 4 up by around 3.5%.
Piers Morgan’s Life Stories with Gordon Brown ended ITV1’s peak run last night after securing a high of more than 5.1 million viewers.
ITV1’s long-running police drama The Bill secured the highest ratings during the all-important peak-hour last night for the first time since it moved to the post-watershed slot.
According to a new Merrill Lynch report looking at the latest TV market estimates, ITV1 advertising growth could hit 4.3% for the full year, compared to its own forecast of 0.8%.