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More than one-third of Americans (37%) say that TV ads are most helpful to them in making a purchase decision, while nearly half say they ignore internet banner ads, according to a poll from AdWeekMedia and Harris Interactive. In second place, 17% of Americans said that newspapers are most helpful, while 14% say the same… Continue reading Americans find TV ads most helpful

BBC One stole the show last night with a peak-run of Eastenders, Celebrity Masterchef, The Best Job in the World and Question Time.The Best Job in the World, a one-off documentary about a dream job on a Great Barrier Reed island with a £70,000 salary and luxury accommodation, secured the highest ratings during the all-important… Continue reading Overnights: BBC One banks a peak run

ITV1’s popular Cops with Cameras series secured the highest ratings during the peak-hour last night with 3.1 million viewers.The penultimate episode, which followed police in Aberdeen on the last Friday before Christmas, pulled in more than 3.1 million viewers and a 16% average audience share.Meanwhile, BBC One’s two-part special of Waking the Dead, with guest… Continue reading Overnights: Cops with Cameras races to the top spot

Hulu, NBC Universal and News Corp’s US Online TV platform, has confirmed plans to launch in the UK saying it is the company’s “number one priority”.Speaking at the IEA’s Future of Broadcasting conference in London, Hulu’s SVP Johannes Larcher said the UK is “very ready” for a service like Hulu, according to reports.“We are talking… Continue reading Hulu’s UK launch is company’s “number one priority”

Five’s long-running CSI:Miami series secured the highest ratings during the all-important 9pm to 10pm slot last night with almost 4 million peak viewers.The crime drama, which has performed consistently well for channel Five, attracted 3.7 million average viewers and a 18.1% audience share, putting it ahead of its rival terrestrial channels throughout the peak-hour.At the… Continue reading Overnights: Five’s CSI tops the ratings

Our weekly columnist Raymond Snoddy witnessed the UK TV industry getting together yesterday… but only in the sense of being in the same room. “It was just like the good old days with terrestrial broadcasters attacking each other and Sky attacking everyone in sight. There was not a partnership to be seen.” It was once said… Continue reading Broadcasting partnerships… a new dawn?

ITV’s chief executive Michael Grade said the broadcaster’s proposed partnership with the BBC to share regional news premises and footage is now unlikely to happen.ITV has critised the proposal in recent months, despite signing a memorandum of understanding with the BBC in March, particularly over the lower value they expect to get from the deal,… Continue reading Grade: BBC and ITV’s regional news partnership is unlikely

BBC One’s late-night Wimbledon coverage secured the highest ratings by far with an impressive 11.8 million peak viewers.The channel rescheduled all of its programming to BBC Two last night in order to show Murray’s five-set victory over Switzerland’s Stanislas Wawrinka under the new Centre Court lights.BBC One’s Wimbledon ratings increased steadily throughout the day, securing… Continue reading Overnights: Andy Murray’s late night victory pulls in 11.8m viewers

ESPN is to use a channel that was previously occupied by Setanta to air English Premier League games on Freeview’s pay-TV service.ESPN will have the opportunity to sign up subscribers from Freeview’s 9.9 million homes, which would make its EPL investment worthwhile.Last week, ESPN America paid £250 million for its first live EPL TV rights… Continue reading ESPN strikes EPL deal with Freeview

ITV1’s last minute Michael Jackson tribute secured the highest ratings on Friday evening with 4.5 million peak viewers.The Michael Jackson Story, which was added to the commercial broadcaster’s schedule following Jackson’s unexpected death on Thursday evening, pulled in more than 4.4 million average viewers and a 21.2% audience share during the 9pm to 10pm peak-slot.At… Continue reading Overnights: Michael Jackson tribute triumphs