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Infographic from Videology on the US video market for Q1 2016, looking at the following topic areas: Who’s advertising in online video Where are the dollars going How are they targeting Who are they targeting Click through rates and Video completion rates by demographic To access the full infographic, please click here: External Link:Videology: US… Continue reading Videology: US Video Market Q1 2016

Infographic from Videology on the UK video market for Q1 2016, looking at the following topic areas: Who’s advertising in online video Where are the pounds going How are they targeting Who are they targeting Click through rates and Video completion rates by demographic To access the full infographic, please click here: External Link:Videology: UK… Continue reading Videology: UK Video Market Q1 2016

The first major study from the new out-of-home marketing body Outsmart has today shown how the medium is driving a substantial +17% uplift in smartphone brand actions.

Royal Mail is the UK’s designated Universal Postal Service Provider, supporting customers, businesses and communities across the country. They are the only company that has the capability to deliver a ‘one-price-goes-anywhere’, six-days-aweek service on a range of letters and parcels to more than 29 million addresses across the UK.In a digital world, consumers place a… Continue reading Royal Mail

Culture Secretary John Whittingdale could force the BBC to sell its 50% stake in UKTV, valued at around half a billion pounds, it has been reported.

New research from Videology and Gain Theory has analysed the impact of video in driving offline, in-store sales – revealing positive return on investment figures.

A new type of dynamic marketing that travels with us is set to revolutionise advertising, writes ITV’s Gary Knight.

Sky is to become the exclusive home to all Formula 1 in the UK and Ireland from 2019 to 2024, the first time the majority of F1 races will be available only to pay-TV subscribers.

Human interaction, anticipation and music dating back to before the year 2000 are just a handful of the things that have been scientifically proven to help make TV advertising more effective and memorable.

Discovery Communications has launched a new international sales division for its portfolio of TV channels and digital products.