For TV and digital to work to their full potential, advertisers must accept that overcoming the hurdles to bring them together is worthwhile, writes Mediaocean’s Stuart Smith.
More Videonet articles
EXCLUSIVE: The largest single ad channel in the UK is finally set to witness a decrease in adspend this year. Warc’s James McDonald reports.
The wave 3 2015 report offers four periods’ worth of data that subscribers can access today (2 February), whilst a full written report will be published in the next few weeks.
UK advertising expenditure grew 6.8% year-on-year in the third quarter of 2015 to reach £4,646 million – the strongest third quarter on record.
Chief executive Gavin Patterson said BT is on track towards its goal of ‘sustainable profit growth’.
Murdoch left his role as chairman in 2012 following criticism from Ofcom and MPs over the way he handled the phone-hacking scandal.
Experts from BARB, Thinkbox, Sky Media, Archant and SMG celebrate a triumphant history – and look at the opportunities that TV continues to provide.
Gurassa is currently deputy chairman of EasyJet, chairman of the Genesis Housing Association, a trustee of English Heritage and a senior independent director for Merlin Entertainments.
Sky says deal will benefit the broadcaster as an advertiser and investor and signals a growing trend for TV to work more closely with ad tech companies.
A new report on global M&A activity reveals WPP was also the most acquisitive group across 2015, with 38 deals over the year.
