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The unnamed companies are set to use ad blocking tech developed by Israeli start-up Shine and would prevent ads from loading in web pages and apps.

The first quarter of 2015 saw the value of global smartphone sales increase 8% year-on-year to reach a record $96 billion, according to GfK.

IAB psychologist Dr Simon Hampton warns brands that once the connected future starts reflecting back to us what we don’t want to know we will turn it off.

More than 200 ITV staff are striking today over a “miserly” 2% pay rise offer for those earning under £60,000, while the company’s latest financial results reveal a healthy revenue rise.

The $.4.4bn deal will give Verizon access to AOL’s automated ad platforms and video content – as well as global content brands, including The Huffington Post, TechCrunch and Engadget.

Ofcom has revealed that EE is the most complained-about landline and broadband provider in the UK, whilst Vodafone topped the list for the mobile market and BT in the Pay TV market.

Freesat added a total of 12,000 new homes during the first quarter of the year, while mobile app downloads passed the half a million mark.

Telecoms giant BT has reported a 14% rise in pre-tax profit to £2.645bn for year end to 31 March – alongside a small dip in revenues of 2% to £17.85bn.

ITV production workers and other staff have voted to strike in protest of the commercial broadcaster’s “miserly” 2% pay rise offer, broadcasting union Bectu has said.

The European Commission today unveiled plans for a single market fit for the digital age. Here, Raymond Snoddy assesses the impact of removing regulatory walls – and moving from 28 markets to just one.