Football legend Ian Wright has joined the line-up for Mediatel’s Video Upfronts event on Wednesday 25 February.
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Videology’s Fatima Dowlet looks at how brands can ensure maximum exposure across different screens and platforms.
YouTube has announced that it will be launching a new app for children, in an effort to protect younger users from explicit content.
Game console shipments grew 11% year on year in 2014, with Sony’s newest console shipping 18.5 million units.
Zenith is one of the leading global media agency networks providing marketers with an extensive range of services including communications strategy, planning, media buying & negotiation, digital, research and analytics.
WARC is a service offering advertising best practice, evidence and insights from the world’s leading brands. WARC helps clients grow their businesses by using proven approaches to maximise advertising effectiveness.
UK Online Measurement Company (UKOM): Industry governed, multi-platform audience measurement in partnership with Ipsos iris.
TRP Research was created in 1999 by media research professionals with a passion for deriving utility and meaning from raw media measurement information.TRP Research is one of the largest and most successful suppliers of media research insight and information in their field.
The Office for National Statistics (ONS) is the UK’s largest independent producer of official statistics and is the recognised national statistical institute for the UK. It is responsible for collecting and publishing statistics related to the economy, population and society at national, regional and local levels. It also conducts the census in England and Wales… Continue reading ONS
The IPA is the professional body for advertising, media and marketing communications agencies in the United Kingdom.The IPA runs TouchPoints – its Hub Survey is based on a representative sample of c.6,000 adults aged 15+, living in Great Britain. Full methodology available here: http://www.ipa.co.uk/page/touchpoints-methodology#.WO9IoaK1uHs