Despite the rapid rise of VOD services such as Netflix, and the suggested cannibalisation of linear TV, 80% of Americans prefer to watch television on a traditional set, according to new research from BroadStream Solutions.
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New research from GfK reveals, for the first time, consumption data for programmes viewed on subscription-video-on-demand services in the UK and the US, as well as key facts about audience figures and drivers of sign-up.
Claimed use of Netflix is growing more quickly than any other VOD service, but still remains lower than the services provided by the BBC, Channel 4 and ITV.
However, the top-line portfolio share figure has remained fairly stable due to the increases in share of Channel 4’s digital channels.
Since 2007 the proportion of digital video recorder and (seven day) catch-up viewing has grown by two percentage points year on year, to reach 11% in 2013.
