Customers expect a seamless, cross channel interaction with brands; however, there’s a fine line between effective targeting and getting creepily close. Marketers have their work cut out.
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In a move which looks set to further highlight the company’s “long-term commitment to creating premium video with authentic storytelling,” AOL has announced its first UK Originals series.
Speaking at a Time Warner investor meeting on Wednesday, the company’s CEO, Richard Plepler, said that it was “time to remove all barriers to those who want HBO.”
A record 309,000 users signed up to Sky’s mobile service Sky Go Extra, proving the is a growing appetite to watch content on the move.
In a bid to redefine how we think about ‘Generation Y’, OMD has today unveiled a new study examining the way in which Britain’s ethnic youth are consuming media, their digital habits and how they’re staying connected.
As companies invest more in brand building and expanding their sales, the Bellwether predicts strong adspend growth this year.
The latest local TV channel to launch today – Made in Cardiff – has a strategy its producers say will ensure its success. But will it bring in the viewing figures advertisers need?
As part of an ongoing strategy to drive innovation via partnerships with tech start-ups, Sky has today announced a $500,000 investment in Pluto.TV.
ITV has announced the launch of a updated ITV Player app across iOS, Android and Windows Phone 8 devices.
The number of children who personally own a tablet has almost doubled year on year, according to new research from Ofcom – and it’s changing how they engage with other media.