More Uk And Us articles

Strategy Leaders: The relationship between reach and business results has eroded dramatically. We’ve found ‘Right Reach’ is a better predictor of success in a fragmented media system, says Zenith’s strategy chief.

Over 100 advertisers and all the major holding companies have bought ads on Disney+ as the streaming service prepared to launch a cheaper tier with advertising in the US tomorrow.

In brief: Wieser will be succeeded by Kate Scott-Dawkins when he departs GroupM in January.

In brief: Semafor’s climate editor left just five months into the gig due to an “over-dependence” on a Chevron sponsorship.

While it might not have the glitz of other channels, retail media is where the money is going

In her first industry conference appearance, Netflix’s president of worldwide advertising Jeremi Gorman has urged media buyers to give the streaming giant time as it adapts to the TV measurement and buying system.

If profit is measured, sustainability should be, too.

Ireland’s data protection authority currently has 13 open investigations into Meta, The Media Leader has learned, following last week’s quarter-billion fine.

Sponsored: Dave Randall, Future’s commercial director, discusses with Omar Oakes why using first-party data well is so important to the publisher and how its audience data platform Aperture has developed.

Websites funded by partisan groups posing as local news outlets are growing as local US newspapers continue to disappear or downsize.