Adwanted UK Adwanted UK A_ Logo
UK flag US flag FR flag BE flag
The Media Leader
  • News
    • Agencies
    • Audio
    • Cinema
    • Out of Home
    • Press
    • Retail media
    • Social media
    • TV
  • Opinion
    • Omar Oakes
    • Raymond Snoddy
  • Podcast
  • Features
    • Interviews
    • The Media Leader Podcast
  • Specials
  • Connected TV
  • Events
  • About Us
‘We’re trying to get away from campaign thinking’: Studio B’s Olly Lewis on how brands can go always-on in the microdrama era

‘We’re trying to get away from campaign thinking’: Studio B’s Olly Lewis on how brands can go always-on in the microdrama era

28 May 2026 | Jack Benjamin

The independent creative studio’s SVP and head of agency discusses how microdramas are becoming the future of IP development, and why brands should get involved.

Why the United Nations is asking advertisers to protect the open web
Why the United Nations is asking advertisers to protect the open web
25 May 2026 | Jack Benjamin
Believe It or Not Ep. 6: Will AI end enterprise software businesses as we know them?
Believe It or Not Ep. 6: Will AI end enterprise software businesses as we know them?
21 May 2026 | The Media Leader Staff
Newsworks revives Back Don’t Block campaign as keyword blocklist fears rise ahead of FIFA World Cup
Newsworks revives Back Don’t Block campaign as keyword blocklist fears rise ahead of FIFA World Cup
21 May 2026 | Jack Benjamin
Google launches AI marketing assistant as it expands search and agentic commerce advertising options
Google launches AI marketing assistant as it expands search and agentic commerce advertising options
20 May 2026 | Jack Benjamin
Channel 4 reports 1% decline in revenue as broadcaster responds to MAFS rape allegations
Channel 4 reports 1% decline in revenue as broadcaster responds to MAFS rape allegations
20 May 2026 | Jack Benjamin

Publicis acquires LiveRamp to build world leader in data co-creation

18 May 2026 | The Media Leader Staff

Publicis Groupe announced on Sunday the acquisition of the American data collaboration platform LiveRamp for $2.2bn, paid entirely in cash.

How brands can win authority in LLMs – with Havas, Heineken and Publicis

18 May 2026 | Jack Benjamin

Laura Kell, Olya Dyachuk and Marcos Angelides share how brands are working to show up in large-language models and what marketers need from AI companies as the likes of OpenAI are embracing advertising.

Believe It or Not Ep. 5: Is AI sycophancy bad for business?

14 May 2026 | The Media Leader Staff

In episode five of the mini-series, Omar Oakes and Hamish Nicklin debate for and against the prompt: “AI sycophancy will run wild, and it will be bad for business.”

‘From arts to arts and science’: Netflix becomes ‘programmatic-native’ as it expands ad tier into 15 new territories

14 May 2026 | Jack Benjamin

Netflix expands ad inventory into video podcasts and vertical video. EMEA ads VP Damien Bernet sits down with The Media Leader to discuss the streaming giant’s plans.

Adwanted UK leadership changes as Greg Grimmer moves to chair

12 May 2026 | James Longhurst

Adwanted UK, parent company of The Media Leader, has restructured its divisional leadership following a period of significant growth, with Greg Grimmer moving from CEO to executive chair.

Viner says the Guardian is not ‘a content business’, yet publishers are warned about losing to creators who embrace it

11 May 2026 | Jack Benjamin

Katharine Viner delivered a pointed speech last week praising the importance of independent journalism as tech platforms have ‘downgraded truth’. But publishers have been urged to act more like creators on those platforms.

How outcomes measurement has changed the CMO-CFO relationship – with Nimmi Shah and Sameer Modha

11 May 2026 | Jack Benjamin

ITV’s Sameer Modha and consultant finance director Nimmi Shah join Jack Benjamin to discuss macro pressures facing CFOs, why outcomes matter more than eyeballs, and the implications of AI on financing.

UK to get ChatGPT ads imminently as OpenAI expands pilot to other territories

07 May 2026 | Jack Benjamin

The pilot, which has been live in the US since February before expanding to Canada, Australia and New Zealand, will launch in the UK, Brazil, Japan, South Korea and Mexico “in the coming weeks”.

Ozone launches content classification tool, Aura

07 May 2026 | Jack Benjamin

Aura is billed as a proprietary audience access and content classification solution.

Believe It or Not Ep. 4: Is AI turning the internet into a sea of slop or has ‘churnalism’ already made it sloppy?

07 May 2026 | The Media Leader Staff

In episode four, Omar Oakes and Hamish Nicklin debate how AI is impacting journalism, and whether publishers had already devalued their own product before generative AI undermined it.

+ More Uk And Us

The Media Leader

Sign up now

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

Advertisement

World Cup Wonders

26 May 2026

Data Snapshot

Data-led charts from across the UK media landscape

Mediatel logo

Find out more about the UK's most comprehensive aggregator of media data.

Arrange a demo

Latest Data Analysis

Powered by

Mediatel Connected logo
  • IAB launches measurement advisory board in push for measurement solutions
  • Consumer ABCs: Women's Weeklies
  • Consumers ABC's: News & Current Affairs
  • Consumer ABC's: Men's Lifestyle
More Data Analysis
Contact us +44 20 7420 3252 [email protected] London
114 St. Martin's Lane,
London, WC2N 4BE, UK
New York
286 Madison Ave, Suite 1602,
New York, NY 10017, USA
Paris
13 rue La Fayette,
75009 Paris, France
twitter linkedin youtube flickr instagram email
© 2026 Mediatel Limited trading as Adwanted UK. Legal
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising. We need your consent for these types of cookies. To withdraw your consent or change your cookie choices, please do this through your browser settings. Otherwise, click OK to accept and continue.