Publicis Groupe announced on Sunday the acquisition of the American data collaboration platform LiveRamp for $2.2bn, paid entirely in cash.

Laura Kell, Olya Dyachuk and Marcos Angelides share how brands are working to show up in large-language models and what marketers need from AI companies as the likes of OpenAI are embracing advertising.

In episode five of the mini-series, Omar Oakes and Hamish Nicklin debate for and against the prompt: “AI sycophancy will run wild, and it will be bad for business.”

Netflix expands ad inventory into video podcasts and vertical video. EMEA ads VP Damien Bernet sits down with The Media Leader to discuss the streaming giant’s plans.

Adwanted UK, parent company of The Media Leader, has restructured its divisional leadership following a period of significant growth, with Greg Grimmer moving from CEO to executive chair.

Katharine Viner delivered a pointed speech last week praising the importance of independent journalism as tech platforms have ‘downgraded truth’. But publishers have been urged to act more like creators on those platforms.

ITV’s Sameer Modha and consultant finance director Nimmi Shah join Jack Benjamin to discuss macro pressures facing CFOs, why outcomes matter more than eyeballs, and the implications of AI on financing.

The pilot, which has been live in the US since February before expanding to Canada, Australia and New Zealand, will launch in the UK, Brazil, Japan, South Korea and Mexico “in the coming weeks”.

Aura is billed as a proprietary audience access and content classification solution.

In episode four, Omar Oakes and Hamish Nicklin debate how AI is impacting journalism, and whether publishers had already devalued their own product before generative AI undermined it.