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Publicis acquires LiveRamp to build world leader in data co-creation

Publicis acquires LiveRamp to build world leader in data co-creation

18 May 2026 | The Media Leader Staff

Publicis Groupe announced on Sunday the acquisition of the American data collaboration platform LiveRamp for $2.2bn, paid entirely in cash.

How brands can win authority in LLMs – with Havas, Heineken and Publicis
How brands can win authority in LLMs – with Havas, Heineken and Publicis
18 May 2026 | Jack Benjamin
Believe It or Not Ep. 5: Is AI sycophancy bad for business?
Believe It or Not Ep. 5: Is AI sycophancy bad for business?
14 May 2026 | The Media Leader Staff
‘From arts to arts and science’: Netflix becomes ‘programmatic-native’ as it expands ad tier into 15 new territories
‘From arts to arts and science’: Netflix becomes ‘programmatic-native’ as it expands ad tier into 15 new territories
14 May 2026 | Jack Benjamin
Adwanted UK leadership changes as Greg Grimmer moves to chair
Adwanted UK leadership changes as Greg Grimmer moves to chair
12 May 2026 | James Longhurst
Viner says the Guardian is not ‘a content business’, yet publishers are warned about losing to creators who embrace it
Viner says the Guardian is not ‘a content business’, yet publishers are warned about losing to creators who embrace it
11 May 2026 | Jack Benjamin

How outcomes measurement has changed the CMO-CFO relationship – with Nimmi Shah and Sameer Modha

11 May 2026 | Jack Benjamin

ITV’s Sameer Modha and consultant finance director Nimmi Shah join Jack Benjamin to discuss macro pressures facing CFOs, why outcomes matter more than eyeballs, and the implications of AI on financing.

UK to get ChatGPT ads imminently as OpenAI expands pilot to other territories

07 May 2026 | Jack Benjamin

The pilot, which has been live in the US since February before expanding to Canada, Australia and New Zealand, will launch in the UK, Brazil, Japan, South Korea and Mexico “in the coming weeks”.

Ozone launches content classification tool, Aura

07 May 2026 | Jack Benjamin

Aura is billed as a proprietary audience access and content classification solution.

Believe It or Not Ep. 4: Is AI turning the internet into a sea of slop or has ‘churnalism’ already made it sloppy?

07 May 2026 | The Media Leader Staff

In episode four, Omar Oakes and Hamish Nicklin debate how AI is impacting journalism, and whether publishers had already devalued their own product before generative AI undermined it.

Publishers advised to be ‘niche at scale’ amid the winding road to Google Zero

06 May 2026 | Jack Benjamin

A new report published by the Professional Publishers Association (PPA) and Enders Analysis and presented at the PPA’s annual Festival recommends publishers ‘don’t need to be everywhere’.

The Media Leader joins The News Alliance

05 May 2026 | Jack Benjamin

It joins the cross-industry coalition aiming to encourage greater advertising investment in trusted journalism alongside independent agency Craft Media.

WOO announces The Media Leader as media partner for World Annual Congress

01 May 2026 | James Longhurst

The Media Leader (part of the Adwanted Group) has been announced as a media partner for the World Out of Home Organization (WOO) Annual Congress, taking place in London from 3-5 June.

Is AI accelerating Google, Meta and Amazon’s dominance? Takeaways from Big Tech’s Q1

01 May 2026 | Jack Benjamin

Alphabet, Meta and Amazon all announced Q1 earnings on Wednesday, reporting continued strong growth, attributed in part to AI-driven advertising innovations.

Believe It or Not Ep. 3: Is there still room for human creativity in the AI era?

30 Apr 2026 | The Media Leader Staff

Omar Oakes and Hamish Nicklin debate for and against the prompt: “AI means you don’t need human creativity in ads anymore. You come to a media owner or platform, you tell them your objective, connect your bank account, and everything is done for you.”

UN and CAN warn of AI-driven global information integrity crisis

29 Apr 2026 | Jack Benjamin

The United Nations and Conscious Advertising Network are appealing to advertisers to use their leverage as commercial partners to push tech companies for greater transparency and to tackle fraud and disinformation.

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14 May 2026

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