Over 6 million people in the UK and nearly 59 million people in the US use social media influencers on TikTok, Instagram, and Facebook for health information.
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In difficult times we must use empathy in advertising at the right time and in the right place to inspire the right reaction not only from consumers, but also clients, media owners and agencies.
As society seems to prize the young, brands should not ignore their struggles and need to adjust their messaging and media accordingly in the long-term.
In brief: Redditors’ own response to the news has been broadly negative, with many users expecting a worse user experience.
In brief: the feature will no longer be available beginning 16 March.
In brief: DoubleVerify has hailed a new product as the industry’s “first-ever scalable solution to verify viewability on Connected TV”.
In brief: The digital advertising network has announced a new turnkey ecommerce offering aimed at premium publishers.
In brief: Marne Levine has announced she will step down from her role as Meta’s chief business officer next week.
Microsoft and Google’s rekindled rivalry over AI chatbots has analysts wondering what the downstream impact will be on Search advertising and industry workflow.
In a new column, TPA Digital founder Wayne Blodwell writes about the wins, fails and OMGs when it comes to UK media businesses trying to set up shop in the US. First off, how to get your head around the sheer scale of the US market.