In the same way that an OTS on TV differs from one on radio, so it’s also incorrect to assume that an OTS on a billboard is of equal value to one in a shopping mall or an airport.
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IPC’s indie music mag NME has undergone a complete redesign, supported by a print and online marketing campaign running within other IPC brands.
More than 300,000 Apple iPads were sold on its first day of sales, the company has revealed, with one research firm forecasting sales of 7 million this year.
New research by Starcom Mediavest Group has found that Freeview personal video recorder (PVR) owners watch less TV than Sky+ and V+ users.
Johnston Press has ended its paywall trial, which charged readers for content around six of its titles.
Lord’s cricket ground is showing the live final of the Indian Premier League cricket tournament in 3D.
Last night’s thrilling football match between Arsenal and Barcelona proved to be a ratings winner for ITV1, with a peak of 7.8 million viewers tuning in to the action.
Audio equipment company Bose UK has signed a deal to sponsor Planet Rock’s Rock Blok lunchtime show for three months from 5 May.
BBC One performed well last night, with EastEnders, Holby City and Richard Hammond’s Invisible Worlds all dominating their timeslots.
The UK smartphone market has grown 70% over the past year to more than 11 million subscribers, according to new comScore data.