Apple has unveiled the latest iPhone operating system, featuring a new mobile advertising platform which it says “combines the emotion of TV ads with the interactivity of web ads”.
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Frances Dickens, CEO of barter company Astus, explains exactly what corporate barter is and how it’s growing.
Last night saw ITV1’s coverage of the UEFA Champions League football match between Manchester United and Bayern Munich dominate ratings for the majority of its running time.
Magna’s latest On-Demand Quarterly report predicts that US digital video recorder (DVR) subscriber households will reach 54.6 million (44% of TV households) by the end of 2016.
The Radio Advertising Bureau is launching a new radio ad campaign highlighting the benefits of advertising on radio.
The UK television advertising market is expected to grow 4.6% this year, according to a new forecast from Screen Digest.
| TGI
Regulatory approval for product placement in television programmes represents a new opportunity for advertisers and puts UK programming on a similar footing to its counterparts in Europe and America.
The tables on this page show global advertising expenditure by major media in US$, year on year % change by media, and global adspend by medium.
ESPN been awarded the exclusive mobile highlight rights to all 380 Barclays Premier League football matches per season for the next three seasons.
Raymond Snoddy on the decline of Bebo and the “lost generation” of brand managers who just don’t get social media.