More Uk articles

The IAB has created a best practice guide for advertisers in a bid to highlight the potential of mobile marketing.

Worldwide revenue at Omnicom fell 14.4% year on year to $2.8 billion in the third quarter of 2009, with profits down 22.5% to $165.6 million.

The IPA has launched a new behavioural economics thinktank to help understand brand choices.

There appears to be no immediate let-up in the difficult times for commercial stations, with September figures showing revenue intake falling across the board for the ninth month in succession.

Outdoor advertising offers high revenue returns for financial service clients, according to a new econometrics study conducted for Clear Channel.

Pre-tax profits at Yahoo! were up a massive 244% year on year in the third quarter to $186 million.

ITV1’s new real-life documentary series 7 Days on the Breadline battled it out with BBC One’s new real-life entertainment show in the 9pm to 10pm peak-hour ratings war last night.

Our columnist Raymond Snoddy on some research into TV news that the marketing community should pay attention to.

A new US study reveals that newspapers and magazines are not considered as relevant as they used to be and are the easiest media to eliminate from usage.

Frank Hall, FOB Consulting Ltd, thinks publishers could be in for a challenge if Wilde’s definition of a cynic – knowing the price of everything but the value of nothing – comes to define the print buying process …