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ITV1’s Car Crime UK secured the highest ratings during the all-important peak-hour last night with 3.8 million viewers, a million more than its BBC One rival crime show.The third of six episodes, ‘Drugs, Drunks and Dogs’, pulled in 3.6 million average viewers and a 16.7% share between 9pm and 10pm, compared to The Truth About… Continue reading Overnights: ITV1’s prime time crime show beats BBC One

Julia Hutchison, COO of the Association of Publishing Agencies (APA), looks at the worldwide success of customer publishing…The UK customer publishing market is booming, with a current value of £904 million, set to rise to over a billion pounds in the UK by 2012. Showing strength, even in tough economic times, the industry has grown… Continue reading Customer publishing on an international scale

comScore has been appointed as as the independent provider of centralised site content vetting on behalf of the Internet Advertising Sales Houses (IASH) – the official sales house council of the IAB in the UK.The site vetting initiative requires the classification of more than 12,000 sites by degrees of suitability for hosting display advertising, giving… Continue reading IASH appoints comScore as 3rd party for site content vetting

Analyst UBS says that ITV should consider changing to a subscription model to boost revenues.According to a report in today’s Independent, Daniel Kerven, analyst at UBS, said there was little upside even after a recovery and “given ongoing structural pressures, we have suggested that it should consider migrating to a subscription model”.A survey carried out… Continue reading UBS: “ITV should switch to subscription model”

Magic 105.4 has announced an exclusive deal with Lakeside Shopping Centre that will see the Essex retail venue launch its first ever radio sponsorship.The deal, brokered by Mediaedge:cia, will span seven months until 3 January 2010 and support Lakeside Shopping Centre’s bid to encourage London families to visit for a day out.Every Saturday throughout August,… Continue reading Lakeside partners Magic 105.4 for first ever radio campaign

Commercial broadcast television viewing had a record first six months of 2009, according to new figures from BARB.The average viewer in the UK is now watching 16.7 hours of commercial television every week, which is up by almost 10 minutes on the record set during the same period last year.The figures, which were published in… Continue reading Commercial TV viewing hits a new high

Our weekly columnist Raymond Snoddy examines the latest BARB viewing figures for the first half of the year.“At the very least you can say that there is no evidence at this moment that conventional television and channels are dying or that they will die anytime soon.” There is a fundamental injustice at the heart of the… Continue reading BARB figures give a boost to commercial TV

US consumers say they rely on newspaper advertisements more than ads in any other medium when they are planning, shopping and making purchase decisions, according to a study commissioned by the Newspaper Association of America (NAA), conducted by MORI Research. Other media, including the internet, trailed newspapers by 20 percentage points as the primary medium… Continue reading US consumers still relying on newspaper ads

BT Vision has agreed a deal with ESPN to air the American broadcaster’s new channel.The new channel will air 46 live Barclays Premier League matches in the 2009/10 season and 23 matches a season from 2010-2013 after it won the rights following the collapse of Setanta (see ESPN wins rights to 46 Premier League matches).ESPN… Continue reading BT Vision to show new ESPN sports channel

New research reveals that 62% of US adult internet users have watched online video on a video-sharing website, up from 33% in 2006. The Pew Research Center’s Internet & American Life project also found that 19% of US online adults use video-sharing sites on a typical day (compared with 8% in 2006). The April 2009… Continue reading Strong growth in US online video viewing