More Uk articles

Antony Miller, head of media development at Royal Mail, explains why integrated campaigns are the best way forward …

NME Radio is set to launch on national DAB for an eight month trial period starting tomorrow.

Use of TV video on demand services is set to outstrip PC-based on demand viewing, a new study shows.

BBC One’s Strictly Come Dancing finally stole the show this weekend with a high of more than 11.2 million viewers.

An analysis of developments in digital radio in the UK, including the latest RAJAR Q3 2009 figures.

These tables show GroupM’s latest global advertising forecasts.

Marks and Spencer wanted to show that they were a cutting edge retailer and worked with Incentivated to inform customers about the provenance of their products and promote their daily “food to go” offers.

Marks and Spencer wanted to find a new way of reaching young mums and worked with Incentivated to achieve this. The school uniform market is becoming increasing cluttered and competitive and traditional media was no longer achieving cut-though.

Radio 2 bid a farewell this morning to Sir Terry Wogan after 27 years of his breakfast programme “Wake Up to Wogan”.

Scottish and Newcastle worked with Incentivated to encourage users of community mobile internet sites to tell their friends about Strongbow, adding a viral element to the Bowtime campaign.