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Orange has teamed up with Universal Music and Channel 4 to launch a new pay as you go package that offers customers free music when they top up their mobile phones.The new initiative, Orange ‘Monkey’, will give customers free and easy access to a catalogue of songs and free texts streamed through any mobile handset… Continue reading Orange launches free music package

Channel Five has signed up to Project Canvas, the joint venture between the BBC, ITV and BT to bring on-demand viewing to digital TV services Freeview and Freesat.Five, the project’s first new partner, said it sees Canvas as “critical to the long-term future of subscription-free TV,” according to reports.“Project Canvas is an important step forward… Continue reading Five signs up to Project Canvas

BSkyB plans to launch Europe’s first ever 3D TV channel with films, entertainment shows and sports content in the UK next year.The satellite broadcaster has decided to bring its 3D roll-out programme forward following the increased numbers of Sky+ HD subscribers, according to reports.Over the last year, BSkyB has doubled the number of customers with… Continue reading Sky to launch a 3D TV channel

BSkyB has reported a 6% ad revenue decline for the year to the end of June, down to £308 million from £328 million in the previous year.However, despite being down, the satellite broadcaster’s results show it is outperforming the commercial TV market, which was suffered an overall fall of 13%.The Murdoch-owned company was also pleased… Continue reading Sky reports 6% ad revenue decline

The latest report from Whitevector looks at the processes involved in analysing online discussions.A successful online discussion analysis project starts with a clear understanding of how the final, produced information will be used in marketing decision making. Even though just monitoring interesting online discussions is valuable in itself, significantly greater value can be achieved if… Continue reading Whitevector: Analysing online discussions – getting started

Microsoft has launched a new online TV player for UK broadband customers in a bid to fill the gap in the market left by the failed venture between BBC Worldwide, ITV and Channel 4, Project Kangaroo.The US software company also hopes its new VoD offering, which will broadcast shows such as Shameless, The Young Ones… Continue reading Microsoft launches UK video player

Trinity Mirror’s has reported a 14.4% fall in ad revenue across its national titles in the first six months of the year and a 34.5% decline across its regional division. Total group revenues fell by 16.9% year on year to £383 million in the first six months. Total ad revenue was down 28% to £168.4… Continue reading Trinity Mirror’s national newspaper ad revenue down 14.4%

Magazine publisher Future has reported a 9% year on year fall in revenue for the nine months to the end of June. Advertising revenue was down 14%, the company said in an interim management statement today, while circulation revenue fell 8%. Total revenue fell 2% year on year in the nine months to the end… Continue reading Future reports 9% fall in revenue

These tables include Advertising Association figures for total spend by media sector in £m, advertising spend share by sector, % growth by sector and quarterly display advertising forecasts.

US baby boomers are spending more free time online (12.9 hours per week on average) than they are watching traditional TV (11.8 hours per week on average), according to new research. The survey of 1,600 US baby boomers, carried out by ChangeWave Investing, also found that boomers are watching less traditional TV than they did… Continue reading Shift in US baby boomers’ TV habits