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Online sales in the US are forecast to reach $329 billion in 2010, up from $172 billion this year and accounting for 13% of total US retail, according to new research from Forrester Research. Travel is predicted to remain the largest online retail category, rising to $119 billion in 2010, up from $63 billion in… Continue reading US Online Sales To Hit $329 Billion In 2010

Internet access in the UK is continuing to increase, with Continental Research’s Internet Report Autumn 2005 showing the medium to be in good health. According to Continental, the number of homes with internet access has risen by 6% in the last year, with 1.5 million new homes coming online, taking the total of users in… Continue reading UK Internet Adoption Continues In Strength

The IPA has published its latest Trends in TV report, revealing TV viewing figures to have fallen for the third consecutive quarter, a situation described as “disappointing” by IPA research director Lynne Robinson.The new figures show average daily hours of viewing across all TV at 3.45 hours in Q2 2005, compared with 3.50 hours for… Continue reading IPA Report Shows TV Viewing Continuing To Slump

The wealth of content available on the Internet, and the numerous niche websites and newsletters that provide it, can offer marketers intimate access to otherwise difficult to reach demographics. Simon Anderson, managing partner at Unique Digital, explains how best to capitalise on the new technology…“Once upon a time e-journalists were the club perfume sprayers of… Continue reading The Content Revolution

IPC’s high-profile music weekly NME will undergo a revamp this week, with both its printed and online editions receiving a facelift.The activity, which marks the culmination of over a year of research and development, encompasses a new design and restructuring of the magazine, alongside a complete re-build for the website and a major investment in… Continue reading NME Revamp To Capitalise On Sales Rise

Internet operator Yahoo! is to begin billing itself as a broadcast platform, with the company’s chief executive, Terry Sempel, stating that the company offered other broadcasters the best chance of generating revenue from their archives.Speaking at the Royal Television Society conference in Cambridge, Sempel told delegates that Yahoo!’s online search is an ideal way to… Continue reading Yahoo! To Create Online Television Platform

Daily Newspaper MarketThe daily newspaper market continued to see readership decline during July, with only the Times and the Guardian achieving any year on year increase in readers.The Guardian saw a particularly strong performance, with its readership for July adding 25.1% year on year. The Times also achieved a rise, adding 11.5% in the same… Continue reading NRS National Newspaper Round-Up: July 2005

Culture secretary Tessa Jowell is reportedly considering a one-off cash payment to Channel 4 in order to secure its future following digital switchover, with a paragraph dropped from her speech to the Royal Television Society convention in Cambridge indicating that she is in favour of financial aid to the broadcaster in the near future.The missing… Continue reading Jowell Mulling Licence Fee Gift To Channel 4

The IPA has elected six new agencies into membership at its quarterly council meeting, welcoming several specialists in full service, marketing communications, digital media, direct response, and media planning and buying.The new members, Albion, Chalk & Ward Advertising, Connect Advertising & Marketing LLP, Summit Media, MediaVest (Leeds) and Total Media Direct takes the total number… Continue reading IPA Elects Six New Member Agencies

Today sees the National Readership Survey (NRS) release new data sets for journalists and media commentators, intended to avoid conclusions being drawn on less statistically significant readership changes.The new data sets, covering the six and twelve month periods ending June 2005, are available to NRS subscribers from today and will be updated every quarter.The figures… Continue reading NRS Hopes For Clearer Analysis On New Data