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Innovative advertisers can take advantage of the impending growth in personal video recorder (PVR) take-up, with new research from media agency Starcom showing that fast forward technology allows adverts to be seen in an uncluttered environment, resulting in a greater ‘share of mind,’ making them more likely to be recalled. Previous industry opinion was that… Continue reading Strong Creative Helps Negate PVR Ad Avoidance

Consumers are increasingly using their mobile phones to play music and games, and gamble, opening up lucrative new revenue streams for mobile and content industries, resulting in the global mobile entertainment market predicted to be worth $42.8 billion by 2010. Informa Telecoms & Media’s new Mobile Entertainment report claims that emerging new markets, such as… Continue reading Global Entertainment Market To Reach $42.8 Billion By 2010

Advertisements on the London Underground train network will be included in the POSTAR survey following the accreditation of the Tube Research Audience Classification (TRAC) system by POSTAR’s management.Helen Tridgell, managing director of POSTAR, announced today that the move is the first step towards unified out of home media measurement, expressing delight at the inclusion of… Continue reading POSTAR Expands To Include Tube Advertisements

Pay-TV provider Top Up TV has signed Setanta Sports to its portfolio of channels, initially offering the channel to its Scottish customers, but giving the channel the potential to reach more than five million Freeview households.Setanta, the exclusive live broadcaster of Scottish Premier League, will begin broadcasting to Top Up TV customers in the Scottish… Continue reading Top Up TV Brings Setanta To Scottish Freeview Homes

Newspaper publishing group, Trinity Mirror, has increased its group revenue by 1.2% during the first six months of 2005, despite contending with a difficult advertising market, reflecting the slowdown of the UK economy since the beginning of the year.In its interim results published today, the Group revealed operating profit to be up 7.9% year on… Continue reading Trinity Sees Revenues Rise Despite Difficult Ad Market

The Government has published its report on the trial digital switchover which took place in Wales earlier this year, hailing the exercise a success in preparation for a national switchover by 2012.The report focuses on the cessation of analogue broadcasts in the Welsh villages of Ferryside and Llansteffan, which took place in March, a move… Continue reading Trial Switchover A Success Says Government

FMCG heavyweight Reckitt Benckiser has signed a wide-ranging sponsorship deal to cover ITV’s six-night-a-week soap, Emmerdale.The new deal gives the household goods manufacturer, which sells products such as Cillit Bang and Mr Sheen, broadcast sponsorship of all episodes of Emmerdale on ITV1, ITV2 and ITV3, as well as online branding, licensing, off air promotions and,… Continue reading ITV Signs FMCG Giant For Emmerdale Coverage

Outdoor advertising group, JC Decaux, has reported a 5.5% year on year increase in revenue for the first half of 2005, reaching €833.7 million worldwide.In the group’s results posted today, JC Decaux revealed revenues to have increased by 5% in the first quarter to €454 million, compared to the same period last year. This growth… Continue reading JC Decaux Sees 5.5% Increase In Revenues For First Half 2005

United Business Media (UBM) has this morning reported half-yearly results ahead of expectations, predicting further growth in the second half of the year and standing optimistic in the face of a “tough market” for print titles. The company, which sold its 35.4% shareholding in Five for £247.6 million earlier this month, saw profits rise by… Continue reading UBM Reports Profits Ahead Of Expectations

Global media group, Publicis, has revealed optimistic results for the first half of 2005, reflecting what the company states is a strategy to make Publicis one of the world’s “top contenders in media and communications”. The results, which show revenues rising by 6.1% year on year, are attributed, in the main, to new account wins,… Continue reading Publicis Sees Revenues Rise After New Account Wins