Improving market conditions are encouraging advertisers to increase spending with the result that WPP, one of the world’s leading communications services groups, is “climbing further out of the bath”, the company said today.Also On MediaTel Insight Today…Simultaneous Media Usage Provides Food For ThoughtFollowing the release of its latest Simultaneous Media Usage Survey (SIMM), BIGresearch has… Continue reading MediaTelINSIGHT: Sorrell’s Bath Taking Shape
A senior executive at Carlton is understood to have been appointed to oversee the company’s £4.5 billion integration with Granada to create a single ITV company. The move will serve to reassure some Carlton employees that the deal remains a merger, rather than a take-over by Granada, which is the largest shareholder of the new… Continue reading Senior Carlton Executive To Oversee ITV Integration
Global financial information group, Reuters, was seen in the spotlight yesterday, up 6.18% after posting a drop of 8% in third quarter revenues, which beat analysts expectations.ITV partners Carlton and Granada remained in focus after it was reported that Carlton’s director of strategy, Nick Markham, has been appointed to co-ordinate the broadcaster’s £4.5 billion integration… Continue reading Sharewatch: Reuters Rises Above Expectations
Profits at Omnicom, the world’s largest advertising company, rose by 7% in the three months to the end of September, reflecting the general upturn in the global media economy. The US-based group, which owns the TBWA and BBDO agencies, said that third quarter profits came to $135.3 million, up from $126.1 million a year earlier.… Continue reading Omnicom Revenues Rise At Home And Abroad
The popularity of rich media online advertising continues to grow as marketers adopt more creative ways of communicating with consumers, according to new research from DoubleClick.The latest Ad Serving report for the third quarter of 2003 reveals that rich media has grown even more rapidly than in previous periods, with an increase of over 15%… Continue reading DoubleClick Reveals Growth In Rich Media Ads
Revenues at WPP, the world’s third largest communications group, exceeded £1 billion in the third quarter as the global advertising recovery gathered momentum. The company said today that revenues, in constant currencies, rose 10% to £1.03 billion reflecting the acquisition of Cordiant Communications (see WPP Completes Cordiant Acquisition) and the weakness of the dollar. On… Continue reading WPP Enjoys Healthy Third Quarter
Emap Performance has secured a deal with F2P Games that will bring its range of digital radio stations to gaming fans.Players of F2P Games on the Freeview platform will be able to access a drop down menu to select which digital radio service they want to tune into whilst they play.Users will be able to… Continue reading Emap Brings Digital Radio Stations To Gaming Fans
Improving market conditions are encouraging advertisers to increase spending with the result that WPP, one of the world’s leading communications services groups, is “climbing further out of the bath”, the company said today. WPP announced record third quarter revenues in excess of $1 billion and intimated that the second half of the year is looking… Continue reading INSIGHTanalysis: Sorrell’s Bath Taking Shape
A senior executive at Carlton is understood to have been appointed to oversee the company’s £4.5 billion integration with Granada to create a single ITV company.The move will serve to reassure some Carlton employees that the deal remains a merger, rather than a take-over by Granada, which is the largest shareholder of the new ITV… Continue reading Senior Carlton Executive To Oversee ITV Integration
Almost 900 million page impressions were made on WAP phones during September as mobile internet services continued to increase in popularity, according to the latest figures from the Mobile Data Association. The latest figure represents a rise of 14 million on the previous month and takes the daily average number of WAP impressions to 30… Continue reading WAP Figures Top 30 Million Per Day In September
