Emap’s Kiss 100 has become the latest radio station to use SMS advertising, encouraging over 40,000 listeners to take part in an interactive competition called ‘Hey Sexy’.The competition was developed by Angel marketing to help Kiss increase its reach of the 15-24 audience. Managing director of Angel, Trevor Rudder, said: “The competition was genuinely ground… Continue reading Kiss 100 Gets Sexy With SMS Text Campaign
Despite the disheartening adspend totals released by CMR this month (see Forecasts), AOL Time Warner CEO, Jerry Levin, announced this week that advertising revenues at the company have started to stabilise. Speaking at the global ad execs knees-up in Cannes, Levin told Reuters that advertising revenue had stopped falling and that AOL was on track… Continue reading AOL Confident That Adspend Slowdown Has Arrested
Johnston Press Sees Positive Second HalfRegional newspaper publisher Johnston Press this morning said that trading for the first five months of the year has been better than expected, with like for like advertising revenues up 3% on the same period last year.In its pre-close period trading statement, Johnston said that despite the prevailing mood of… Continue reading Johnston Press Sees Positive Second Half
The FT reports this morning that media agency Zenith is following in the footsteps of many other analysts and brokers by downgrading its 2001 ad revenue forecasts. Three months ago, Zenith forecasts adspend growth for the year at 3.6% but have now amended this figure and are forecasting a drop in adspend for the year… Continue reading ITV Revenues Will Suffer First Annual Fall For 10 Years, Says FT
Granada has warned of dire consequences for ITV and ONdigital if the changes to media ownership rules are delayed for at least another two years, as seems likely following the opening of Parliament last week (see Communications Bill On Hold This Year). In a leaked correspondence published in this weekend’s Sunday Times, Granada chairman Charles… Continue reading Granada Warns Of ITV Disaster
A new survey by iLogos reveals that 88% of Global 500 companies currently incorporates online recruitment into typical hiring procedures via its corporate website. By 2002, iLogos Research expects that nearly 100% of the Global 500 will be utilising corporate Web sites for recruiting. Corporate Web Site 1998 1999 2000 2001 Corporate Web site Recruiting… Continue reading Most Large Firms Now Recruit Online
Newly appointed ITV chief executive Stuart Prebble (see Prebble Heads Up An Integrated ITV) has outlined the new management structure which is to oversee the integrated ITV businesses: ITV Channels, ITV Digital and ITV.com.With Rob Fyfe confirmed as managing director of ITV Digital and David Liddiment in place as director of programmes, a director of… Continue reading ITV Chief Unveils Management Structure
New figures from Content Intelligence reveal worrying trends for print newspapers and examines the factors affecting readers’ decisions as to what form their daily news consumption takes. Those with most useage and experience of the internet relied less on newspapers for information, as John McIntyre, managing editor for Content Intelligence points out. “The Internet is… Continue reading Newspapers Will Lose Out To Internet As Usage Increases
Nearly 500m homes worldwide will have personal video recorders (PVR’s) by 2010, according to research just published.A survey carried out by Informa media, which publishes reports on the sector, predicts that there will be around 1m PVR homes in the UK by the end of this year. By 2002, when PVR technology will be included… Continue reading PVR Homes To Hit 500m By 2010
Nearly 500m homes worldwide will have personal video recorders (PVR’s) by 2010, according to research published today. A survey carried out by Informa media, which publishes reports on the sector, predicts that there will be around 1m PVR homes in the UK by the end of this year. By 2002, when PVR technology will be… Continue reading PVR Homes To Hit 500m By 2010
