Emap advertising and Nestle have announced plans for a cross media deal centred around Emap Performance’s flagship pop brand, Smash Hits, worth in excess of £2m.The cross media deal is the Emap’s biggest to date for a single brand and will run until 2003. It sees the creation of “Smarties Zones” across all Smash Hits… Continue reading Emap And Nestle Team Up In Cross Media Deal
Viacom Outdoor has announced that is creating a new department dedicated to its moving image innovation, XTP, on the London Underground.The move, which comes into effect immediately, supports Viacom Outdoor’s predictions that moving image technology will be one of the key revenue streams for the company’s growth over the next twelve months. The moving image… Continue reading Viacom Outdoor Creates Subway Department
Corporate communications website, DELL.com, was the top online advertiser for women during June, according to the latest figures from Netvalue. The site was visited by 2,071 individual women users throughout the month and achieved 14.9% digital reach of the total at home UK internet audience. MSN.com was in third position, reaching 1,894 women during June… Continue reading New Media Round-Up
The Telegraph Group is to take over the management of advertising sales for Sunday Business.The move, which will come into effect mid-August, will see Sunday Business retain its own sales team, which will be transferred to Canary Wharf where it will become part of the Telegraph’s sales operation.The deal gives the Sunday Business team access… Continue reading Telegraph Takes Over Ad Sales For Sunday Business
IPC Media has been bought by AOL Time Warner for £1.15 bn, the company confirmed late yesterday, ending weeks of speculation about the takeover.The consumer magazine publisher, which produces more than 100 titles including Loaded and Woman’s Own, is currently owned by venture capital company Cinven. Financial backing for the £860m management buy-out of IPC… Continue reading AOL Buys IPC Media For £1.15bn
The Dutch advertising market showed further deterioration in the second quarter, with display advertising down by 5.3% year on year, according to analysis by ABN Amro. This follows a 4.6% increase in Q1 2001. Radio and television performed particularly poorly, down by 6.7% and 7.6% respectively. It is mainly the telecoms advertisers that are currently… Continue reading Dutch Display Advertising Falls In Q2
Like for like revenues at GWR Group dropped by 11% in the first quarter, chairman Henry Meakin told the company’s AGM this afternoon. He added that the difficult advertising market conditions referred to in the company’s year-end financial results in May (see GWR Announces Board Changes As Results Come In Line With Expectations) remain throughout… Continue reading GWR Assumes No Ad Recovery Until Q1 2002
The downturn in the financial advertising market may have continued to effect revenues at the Financial Times and could in turn impact parent company Pearson’s results, due out on Monday, according to ABN Amro. The broker notes that the FT is heavily reliant on advertising and that the experiences of the Wall Street Journal recently… Continue reading Falling Ad Revenues At FT Could Feature In Pearson Results
Carlton and Granada have reached an agreement with SMG that will allow the transmission and promotion of ITV Digital and ITV Sport in Scotland. According to press reports, the two ITV giants will pay SMG an undisclosed sum to gain access to its broadcasting multiplex and for the rights to use its ‘share’ of the… Continue reading Carlton And Granada Reach ITV Digital Agreement With SMG
IPC Media has been bought by AOL Time Warner for £1.15 billion, the company confirmed late yesterday, ending weeks of speculation about the takeover (see AOL Time Warner Thought To Be Close To IPC Deal). The consumer magazine publisher, which produces more than 100 titles including Loaded and Woman’s Own, is currently owned by venture… Continue reading AOL Takes IPC Media For £1.15bn
