United Business Media (UBM) has cut its online investment for the current year from the planned £45 million to no more than £30 million. It blames the ‘current market conditions’ for the investment cuts, notably the downturn in high-tech advertising in the US. Given these cutbacks, along with growth in News Distribution and Market Research… Continue reading UBM Cuts Online Spend During Hi-Tech Advertising Slowdown
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The Independent Television Commission (ITC) has published a consultation document on cross-promotion and is seeking comments on all aspects of a possible new policy which hopes to achieve a balance between the provision of information and the dangers of promotional clutter.In the ITC’s eyes, the benefits of cross-promotion include the provision of information about services… Continue reading ITC Publishes Consultation Paper On Cross-Promotion
NTL is set to announce a series of job losses, according to a report in the Financial Times. The cable group is expected to cull jobs as part of a cost-cutting programme to save £200m within the next two years.Following an acquisitional spree over the last few years the group has now become “bloated”. Cutting… Continue reading NTL Jobs Cull Expected Following Acquisitional Spree
ISMM, the near-bankrupt sports marketing agency which is responsible for selling the broadcasting rights to the next two World Cup competitions, has been given a reprieve with the news that French media group Vivendi plans to acquire the business. Vivendi has one month to finalise the acquisition – expected to be worth around €100 million… Continue reading Vivendi To Save ISMM
Publishing group Highbury House Communications says it has successfully completed the acquisition of a portfolio of business titles from Reed Business Information. The RBI Portfolio consists of ten titles in the electrical, transport and retail sectors and generated revenues of approximately £9 million and a profit contribution of approximately £0.8 million in the year ended… Continue reading Highbury Completes RBI Titles Purchase
European internet and mobile sports data provider, Sports.com, has bought the Daily Star website, MegaStar, from United Business Media (UBM) for an undisclosed sum. MegaStar has over half a million unique users and 14 million page views per month, according to Sports.com. Its audience is primarily UK-based 18-45 year old males. MegaStar was launched in… Continue reading UBM Sells MegaStar Site To Sports.com
A recent series of commercials for McDonalds received 40 complaints from members of the public. The Independent Television Commission (ITC) upheld the complaints about the ads, which it said were misleading.The campaign advertised a one-week McDonalds “buy one get one free” sales promotion. The series of commercials were run over three days; the first one… Continue reading ITC Upholds Complaints Against “Misleading” McDonalds Ads
Whilst many US media companies are seeing an improvement in their businesses, it is not the beginning of a true advertising recovery and merely marks a ‘crawling out of the hole dug in 2001’. This is according to an analysis of current advertising and media conditions in the States by analysts at Merrill Lynch. The… Continue reading Media Companies Begin To ‘Crawl Out Of The Hole’, Says Merrill Lynch
European internet and mobile sports data provider, Sports.com, has bought the Daily Star website, MegaStar, from United Business Media (UBM) for an undisclosed sum. MegaStar has over half a million unique users and 14 million page views per month, according to Sports.com. Its audience is primarily UK-based 18-45 year old males.MegaStar was launched in 1997… Continue reading UBM Sells MegaStar Site To Sports.com
