The website of the Guardian newspaper, Guardian Unlimited launched its first above-the-line brand campaign yesterday. Comprising a national 96-sheet poster campaign, it is designed to promote the site to a wider audience and reaffirm its position in the market.The posters, which will appear for the next fortnight, will each carry one of three statements, created… Continue reading Guardian Unlimited Launches Nationwide Poster Campaign
Natmags is to follow the route taken by rival magazine publishers (see Feature: Publishers Move Towards “Media-Neutral” Brands) and group its titles according to their audience or advertising market. The new structure, due to take effect from 1 October, will also see responsibilities for publishing and advertising sales divided into separate functions.“We need to make… Continue reading Natmags Announces New Brands-Oriented Structure
Pre-tax profits of £104m at the UK’s largest regional newspaper group, Trinity Mirror, were this morning overshadowed by the announcement of the resignation of group managing director, Roger Eastoe (left). A management restructure ensued which included the creation of a new senior executive position.Eastoe is to leave the company at the end of this month… Continue reading Trinity Mirror Restructures Management, Reports Profits Up 15%
Remember the Nineties? One would hope so, unless your Millennium celebrations really were exceptional. However, ITV2 is either convinced that amnesia is on the increase or that 11 months is long enough to develop a healthy nostalgia, and has commissioned Carlton Productions to produce 30 hours of programming recalling those dim and (ahem) distant days.Scheduled… Continue reading Carlton Wins Contract For 30 Hours Of Nineties Nostalgia Programming
Emap Advertising has announced the creation of an in-house creative department, consisting of a web designer and a producer. The establishment of the department will not mean that online advertising creative work will be brought in house. Instead, the new appointees will work along the lines of agencies’ creative teams to assist the online sales… Continue reading Emap Advertising Forms Creative Team To Aid Sales
The Advertising Standards Authority (ASA) has told ISPs that they should no longer describe their services as “free” unless all aspects of them really fit that description.The ASA is thought to have received numerous complaints about ISPs which promote free subscriptions or free calls, only to charge customers for other elements within the service. “Are… Continue reading ASA Tightens Rules Surrounding ISP Advertising
Peter Salmon, controller of BBC 1, is to step down from his current job and take on the role of director of sport. The role is newly created and will see Salmon become a member of the BBC’s executive committee.The BBC’s flagship channel was criticised in the governors’ annual report earlier this year (see BBC… Continue reading Salmon Appointed BBC Director Of Sport
Tempus Group has announced pre-tax profits of £10.5m for the six months to 30 June 2000. This figure is up 42% on last year’s and caused Tempus chairman Chris Ingham to comment, “Tempus has delivered a very strong performance in the first half of 2000 and we are delighted at the progress being made across… Continue reading Tempus Group Reports Strong Performance In Interim Results
A final decision has been made on which companies will make up the core shareholders of the Digital Radio Group (DRG). Former rivals for digital multiplex licences GWR Group, The Wireless Group and SMG had already decided to team up to bid for five regional licences (see Former Rivals Team Up For Next Round Of… Continue reading Digital Radio Group Announces Final Shareholder Line-Up
On a bad day for media and technology stocks, Merrill Lynch’s faith, or rather price target, for BSkyB was raised slightly thanks to the company’s recent carriage deal with NTL (see BSkyB And NTL Strike Channel Supply Deal). Nevertheless, shares ended down 37p at £11.20.Heavier losses were seen among the telecoms companies, with Cable and… Continue reading Sharewatch
