A number of errors in this story have now been amended.A 10pm news bulletin returned to our screens last night, not on ITV, its original home, but on BBC1, kickstarting a ratings war which is expected to be the biggest in history (see News At Ten Slot Sparks Ratings War). Both sides claimed victory after… Continue reading Winners All Round As Terrestrial Channels Go To War
Hot on the heels of recent research about so-called “Silver Surfers” (see Silver Surfers’ Speed Catches Advertisers Unaware) has come the launch of a website, www.fifthmoon.com aimed at the growing number of internet users aged 50 and over.The site’s primary aim is to act as a forum for the views and concerns of this community,… Continue reading Fifthmoon Targets Growing Population Of Over-50s Internet Users
ONdigital has added a further 16% to its subscriber base, taking the total number of subscriptions to its digital terrestrial service to 896,000. The group, which is jointly-owned by Carlton Communications and Granada Media, said the figure was double that for the same period last year.Chief executive Stuart Prebble, said: “In less than two years… Continue reading ONdigital Prepares For Christmas Rush As Subs Reach 896,000
The Advertising Association released its latest adspend predictions yesterday and warned traditional media owners that the threat from technology would be felt imminently (see AA Predicts 40% Revenue Growth Over 12 Years If New Technology Threat Is Faced). Although overall increases in spend are expected, the breakdown of expenditure for different media is set to… Continue reading Feature: Press And TV The Greatest Casualties Of New Media, Says AA
United News and Media (UNM) admitted that it has recieved a number of unsolicited offers for the Express newspaper group (see Bid Rumours Continue To Circulate For Express Group Takeover). Despite the fact that UNM’s intention to sell has yet to be confirmed, shares in the company ended up 20p at the end of Monday’s… Continue reading Sharewatch
The Advertising Association released its latest adspend predictions yesterday and warned traditional media owners that the threat from technology would be felt imminently. Although overall increases in spend are expected, the breakdown of expenditure for different media is set to undergo its most radical change. Newspapers, in particular, are thought to be at threat from… Continue reading Press And TV The Greatest Casualties Of New Media, Says AA
In it’s 2000 Long Term Advertising Forecasts, The Advertising Association has predicted a rise of more than 40% in advertising expenditure over the next 12 years. The report covers expenditure trends to 2012 in nine media – television, national newspapers, regional newspapers, consumer magazines, business magazines, directories, outdoor, radio and cinema – and seven product… Continue reading AA forecasts 40% growth in ad expenditure
Companies taking part in the Institute of Practitioners in Advertising (IPA)’s Bellwether report have revealed that their total marketing budgets for the current financial year had, on average, been revised down during the third quarter. This is the first time a downward revision has been recorded since data was first collected at the start of… Continue reading Bellwether Report: Marketing Budgets Down During Q3, Says IPA
According to IDC Research, home offices in America are relying more and more heavily on the Internet as an aid to business. Their report “Home Offices on the Internet: Forecast and Analysis, 1999-2004” concludes that by 2004 there will be an estimated 92% connected. There are many factors driving this increase: the availability of internet-ready… Continue reading Internet Use In the Home Office Set to Rise
Month on MonthIn a month on month analysis, sales of national newspapers rose by 1.1% during September 2000. Figures from the Audit Bureau of Circulations (ABC) showed that small rises were seen across the majority of titles.The heaviest losses were felt at the Racing Post where sales dropped by over 4,500 copies or 5.8%. The… Continue reading National Newspaper ABC Round-Up – September 2000
