TalkSport, the UK’s first national sports radio station, is to launch its biggest advertising campaign next week. The £2 million push will last for six weeks from 10 April.The ads will be based around the slogan “All Sport All Day” and will comprise national television slots, Sky Sports channels and 6-sheet posters. An on-air promotion… Continue reading TalkSport Unveils Major Ad Campaign
The ITC has upheld complaints about two television adverts by Cable & Wireless. Seven viewers in the Granada region complained when an advert about the company’s digital television cable service aired with the strapline “The most advanced digital TV on earth is here.” At the time, the full digital service was not available in the… Continue reading ITC Agrees Cable & Wireless Ads Were Misleading
The Radio Authority has announced that it is inviting applications for a local digital multiplex licence in the Northern Ireland area. This is the latest of the planned advertisements of digital radio licences, at a rate of one per month, designed to provide local digital services throughout the UK.The licence is to cover an area… Continue reading Radio Authority Advertises Digital Licence For Northern Ireland
News International has invested £9m in UpMyStreet.com, an online community resource. A further £4m investment is being made by Rothschild subsidiary, Continuation Investments, through News Internationals’ new media arm, News Network.The investment will give News International a 21% stake and Continuation a 7% equity stake. News International’s executive chairman Les Hinton is to join the… Continue reading UpMyStreet Secures First-Round Financing From News International
The Competition Commission has today announced that it has cleared all three competing bids for the publishing group Newscom. The three bids, from Trinity Mirror, Newsquest-owner Gannett, and Johnston Press, were submitted for investigation in December (see Newscom Bids Referred To Competition Commission).Stephen Byers, the trade and industry secretary, said: “The Competition Commission has looked… Continue reading Competition Commission Clears Newscom Bids
The chairmen of the twenty clubs in the FA Premier League have agreed a tender document which is set to increase revenue from match broadcasting rights in a new structure to include the introduction of pay-per-view and more live matches.A total of 40 second-tier live matches will be available to the broadcaster who wins the… Continue reading Premier League Bosses Agree More Televised Matches And Pay-Per-View
Channel 5, the station that brought us copious helpings of Xena: Warrior Princess, colourful, punchy news bulletins, and a 9pm film every night, has just celebrated its third birthday. Over the last three years Channel 5 has gradually carved itself a niche in the nation’s viewing schedule with its own mix of films, entertainment and… Continue reading Feature: Channel 5 Films Boost Viewing Share
The Express is sponsoring a radio station in Newcastle during April. The newspaper has taken up a restricted service licence for Express Radio Newcastle 107.2FM, which will see members of the paper’s editorial team producing broadcasts of its regular features.The station began live broadcasts across the city and surrounding areas yesterday. Weekly output includes a… Continue reading Express Takes To The Airwaves In Newcastle
The darkness passengers on the London Underground currently see from the window could soon be replaced by seven-second long ‘silent movie’ adverts. The developers of the technology, the MotionPoster Company, says it could be used in around 300 locations on the London Underground and that talks are underway with TDI, which manages Tube advertising.The adverts… Continue reading New Technology To Turn Tube Tunnels Into Advertising Space
Current regulation is holding back creativity in the commercial radio market, according to the GWR Group, which owns Classic FM and 37 local licences. In response to a consultation on strategy for Oftel submitted last Friday, the group said that greater flexibility was needed to innovate and develop new services.Current regulation, which sets out programme… Continue reading Radio Regulation Holds Back Creativity, Says GWR Group
