The GWR Group is to launch an ad campaign to highlight the local nature of its brand. The radio group, which owns 37 local licences and Classic FM, is spending £1 million on the campaign.Kicking off with 48-sheet posters and bus sides across twenty of its stations from next month, the push will continue throughout… Continue reading GWR Pushes Local Stations In Ad Campaign
Telewest was one of the highest climbers on the FTSE yesterday. Prices rose 57˝p to 527źp as the cable group announced plans for its high-speed internet access service (see Telewest And Flextech Report Losses Ahead Of Merger). Its merger partner Flextech also saw its stock climb 215p to £19.55.Carlton Communications was boosted by an upgrade… Continue reading Sharewatch
Monday MediaTel’s weekly industry focus, Media Track, is featured in Campaign Media Business.Cable company NTL is releasing its final financial results.Tuesday The latest national newspaper readership figures are released by the National Readership Survey (NRS). A Round-Up will be available on Newsline and in the Press features list shortly afterwards.The Independent Television Commission will be… Continue reading The Week Ahead
Interactive digital television (iDTV) will reach 80 million European homes by 2005, according to a recent report by Forrester Research. The “walled garden” system currently available on interactive platforms will fall, allowing full internet access through TV screens.There are currently 7 million subscribers to interactive television systems throughout Europe. This will double to 14 million… Continue reading Online Services Will Be Driven By TV, Says Forrester
After a slump during the first six months of 1999, outdoor advertising is back on track with the latest estimates for revenue growth in 2000 showing a mini-boom in the industry. Optimedia’s latest report predicts a growth of 8% during 2000, double the growth rate in 1999, and 3% higher than that predicted for total… Continue reading Insight Analysis: Mini-boom Predicted For Outdoor Advertising
Interactive digital television (iDTV) will reach 80 million European homes by 2005, according to a recent report by Forrester Research. The “walled garden” system currently available on interactive platforms will fall, allowing full internet access through TV screens. There are currently 7 million subscribers to interactive television systems throughout Europe. This will double to 14… Continue reading Online Services Will Be Driven By TV, Says Forrester
Magazine publisher Future Network has announced the appointment of Jessica Burley to its board. Former publishing director of Pearson’s FT business magazines, Burley will take responsibility for the launch of Business 2.0, the group’s US internet title due to launch in the UK in May 2000.The group also intends to expand its online activities and… Continue reading Future Network Strengthens Its Board Ahead Of Launch
After a slump during the first six months of 1999, outdoor advertising is back on track with the latest estimates for revenue growth in 2000 showing a mini-boom in the industry. Optimedia’s latest report predicts a growth of 8% during 2000, double the growth rate in 1999, and 3% higher than that predicted for total… Continue reading Feature: Mini-boom Predicted For Outdoor Advertising
Digital One, the consortium which holds the UK’s sole national commercial digital radio licence, has launched an ad campaign to promote awareness of the new medium. The ads use legends from the fields of sport, rock and classical music to push the enhanced sound quality of digital radio.The ads will target different audiences over three… Continue reading Digital One Launches Awareness Campaign
Andy Sutcliffe, managing director and co-founder of Cabal Communications, has left the publishing company. It is believed he left for personal reasons and has no replacement job in the pipeline. Sutcliffe founded Cabal with Sally O’Sullivan in September 1998 (see Interview – Andy Sutcliffe, Managing Director, Cabal Communications); previously the pair were partners at IPC… Continue reading Cabal Loses Director
