As the race to corner the interactive market steps up, BSkyB has announced it is to broadcast Britain’s first national interactive advertisement. It has teamed up with Ogilvy & Mather to trial the UK’s first fully interactive ad for Unilever’s Chicken Tonight.The pilot advert, to be launched in April on Sky Premier 2, will allow… Continue reading BSkyB To Broadcast First National Interactive Ad
It is understood that Richard Desmond, owner of OK Magazine publisher Northern & Shell, is planning to float the business, along with his Portland Investments group, to raise up to £500 million. Desmond’s two publishing groups produce a number erotic magazines and gay title Attitude; he also has a deal with Carlton Television to produce… Continue reading OK Publisher Plans Floatation
Shares in Cable & Wireless floundered over the proposed terms of the sale of its stake in Hong Kong Telecom. C&W stock finished down 52˝p at 1,345˝p.Reed International, the UK parent of Anglo-Dutch publishing group Reed Elsevier, continued to fall over lack of confidence in the group’s ecommerce plans (see Jobs To Go At Reed… Continue reading Sharewatch
MediaTel will this evening host the second Media Question Time at the BBC Radio Theatre in London, following the successful launch of the event in May last year (see Newsline). In association with The Economist and Carlton Television, Media Question Time follows the format of the BBC television series, allowing an audience drawn from the… Continue reading MediaTel To Host Second Media Question Time Event
Programmes Who says there isn’t decent light entertainment on television anymore? BBC1’s coverage of Man United hilarious participation in FIFA World Club Championships certainly seemed to disprove that. United’s drawn first match was watched by an audience of 10.17 million, while their 3-1 defeat two days later attracted 9.2 million people.Channel 4’s decision to give… Continue reading TV Viewing Round Up – January 2000
The BBC has this morning denied reports that it is hatching plans to sell off its commercial arm, BBC Worldwide. Rupert Gavin, chairman of Worldwide, is quoted on the BBC’s own news website as saying that “there is no question of selling off any of BBC Worldwide.”The statement follows an article in yesterday’s edition of… Continue reading BBC Denies Plans For Worldwide Sell Off
The Audit Bureau of Circulations (ABC) is to allow business magazines to include demographic data when they report their circulation figures in order to increase the usefulness of the certificates to advertisers and agencies. The enhancement to the audit will allow publishers to include an extra four tables of demographic data so that they can… Continue reading ABC Allows Business Mags To Report Demographic Data
Reed International, the UK division of Anglo-Dutch group Reed Elsevier, continued to tumble; stock shed over 8%, closing down 45źp to 503p. Its parent group announced poor financial results last week (see Jobs To Go At Reed Elsevier As Part Of Cost Cutting).The news that Granada has been referred to the Competition Commission in regard… Continue reading Sharewatch
Programmes Who says there isn’t decent light entertainment on television anymore? BBC1’s coverage of Man United hilarious participation in FIFA World Club Championships certainly seemed to disprove that. United’s drawn first match was watched by an audience of 10.17 million, while their 3-1 defeat two days later attracted 9.2 million people.Channel 4’s decision to give… Continue reading TV Viewing Round Up – January 2000
Monday MediaTel’s weekly industry focus, Media Track, is featured in Campaign Media Business.MediaTel’s Media Question Time takes place at the BBC Radio Theatre. More details to appear on Newsline shortly.Tuesday National newspaper readership figures for January 2000 are released by the National Readership Survey (NRS). A Round-Up will be available on Newsline shortly afterwards.Thursday Audio… Continue reading The Week Ahead
