The Institute of Practitioners in Advertising (IPA) has broadly welcomed the revisions to the Independent Television Commission’s (ITC) Code of Programme Sponsorship, but has also expressed some concerns.The ITC released a draft of the new code last month (see ITC Takes Simpler Approach In New Draft Sponsorship Code). The IPA has welcomed the fact that… Continue reading IPA Gives Tentative Welcome To ITC Sponsorship Code Consultation
Technology, media and telecommunication (TMT) shares rose sharply again on Friday following a week which saw the Techmark 100 index rise 21%. Reuters made a large jump, up £1.65 to end at £11.90, while Cable & Wireless ended up 95p at £12.35. Bright Station rose 9p to 90p and Cordiant was up 31p at £3.00½… Continue reading Sharewatch
Monday MediaTel’s weekly media focus and analysis, Media Track, is featured in Campaign Media Business.A national newspaper NRS round-up for April will appear on Newsline.Thursday Daily Mail & General Trust releases half-year results.Chairman of the Premiership football clubs hold an AGM today and Friday during which they will agree the next stage in the bidding… Continue reading The Week Ahead
A new look MediaTel was unveiled today with a redesigned front page reflecting the company’s recent expansion and providing easier navigation around the site. Media Village, which houses the group’s host websites, has also been given a facelift.Links from the front page of MediaTel now lead to MediaTrader, the online media availablity service recently launched… Continue reading MediaTel Unveils New Look
Half of Europe’s spending power is now in the hands of people with access to the internet and of the 34% of Europeans who have used the internet 19 million buy online. New statistics released in the Datamonitor IMPACT survey have outlined huge possibilities for e-commerce in the future which may yet prove that the… Continue reading Europe Is Catching Up In The Online Revolution
When the NME advertised for “hip young gunslingers” in 1976, its challenge was to keep up with the latest music phenomenon, punk. Nearly 25 years later the biggest challenge for the music press is not the music it reviews but how those reviews reach the readers.Before the internet revolution, UK magazines were doing well in… Continue reading Feature: The Sound Of Mouse Clicks
The growth of the online educational market was acknowledged this week when Granada Media spent £19.7 million acquiring NFER-Nelson, a provider of multimedia testing and assessment products for schools. A spokesperson for Granada said that the acquisition would strengthen the group’s multimedia educational facilities and place it at the forefront of the e-testing market.Granada has… Continue reading Granada Strengthens Its E-Learning Business
Two of IPC’s weekly titles for women, Woman and The campaign will centre on the slogan “Advice on Life, available from your local retailer” and will include direct mail and POS promotion in addition to TV. The adverts for TV consists of three 30-second and two 10-second treatments.Woman is the top selling UK women’s weekly.… Continue reading Top IPC Women’s Weeklies To Be Given £1.7m Promotion
The day’s trading yesterday bucked recent trends by proving to be a good one for TMT stocks. Among the companies which saw a rise in share price were BSkyB, which jumped £1 to £13.25, Bright Station, which gained 6½p to end at 81p, Johnston Press, which rose 23½p to £2.84 and WPP which added 41p… Continue reading Sharewatch
The UK’s national digital multiplex, Digital One, has teamed up with the Radio Advertising Bureau to run a £2 million promotional campaign, aimed at raising awareness of digital radio. The on-air campaign will feature 40-second trailers highlighting the benefits of the new medium.Broadcasting on commercial stations throughout the summer, the ads will deliver a clear… Continue reading Digital One And RAB Unite In £2m Campaign
