Guardian Unlimited has announced the launch of its tenth website. Money Unlimited is a personal finance site which will draw on the Guardian Group’s print supplements Jobs and Money and Cash to provide online advice and information on financial topics.It aims to be a comprehensive site targeting both users who want general advice and those… Continue reading Guardian Unlimited Launches Personal Finance Site
Advertising group Grey London put its name to good use last month when it became the first major agency in the UK to target the over 50’s. Launching an offshoot dedicated to the older sector, its chief executive Steve Blamer commented on the potential of this untapped market by saying: “The opportunity has been created… Continue reading Feature: Grey Is The New Black As Advertisers Take On The Oldies
The Independent Television Commission (ITC) has published a consultation paper on the regulation of interactive services. After a period of discussion with broadcasters and interested parties, it has identified the main issues in the emerging technology.The regulatory body has decided not to introduce a new code but to amend current guidelines as appropriate. The main… Continue reading ITC Consultation Sets Out Guidelines For Interactive Services
Optimedia has been appointed by Associated New Media to handle an advertising push for its websites ThisisMoney and ThisisLondon. Regional Independent Media plans to provide daily news updates from the Yorkshire Evening News via WAP-enabled mobile phones, making it the first regional to deliver content in this way. The History Channel has secured carriage with… Continue reading Newsline Brief
Shares in Cable & Wireless fell as the group announced plans to sell its controlling stake in Hongkong Telecom to Pacific Century Cyberworks. Prices closed down 30˝p to £13.15.Information group Reuters was one of the best performers with stock climbing 63p to £13.69.Media group Granada climbed almost 7% as plans for consolidation within the ITV… Continue reading Sharewatch
The Newspaper Society has announced an action plan to increase the regional press’s share of the national advertising market. Its initiatives include investing in ad effectiveness research, the launch of an artwork delivery system, and improved reproduction standards.The programme is part of the Newspaper Society’s £3 million marketing campaign launched last year to push the… Continue reading Regional Press To Invest £100,000 In Ad Effectiveness Research
Transport advertising group TDI has launched a new department specialising in non-standard advertising. TDI Impact will focus on delivering special campaigns such as the Yellow Pages Train and the American Airlines Trav-o-lator.The group recently achieved success with its ready2shop.com campaign which covered an exhibition walkway at London Fashion Week. It now plans to focus on… Continue reading TDI Launches Department Dedicated To Non-Standard Advertising
Last night MediaTel held its second Media Question Time event at the BBC Radio Theatre. Media professionals from all areas of the industry gathered to watch and grill a distinguished panel. BBC Radio media correspondent Torin Douglas chaired the event and on the panel were Richard Eyre, managing director of Pearson Television, Hugo Drayton, managing… Continue reading MediaTel Question Time Event Assesses The Future Of New Media
EMAP On Air had appointed a dot.com manager. Hitesh Bhatt, who has been at the division since its launch, will take on the newly-created role. He will be responsible for developing the dot.com side of the business and formulating cross-media ideas across EMAP’s divisions.Dave King, sales director at the group said: “The internet and radio… Continue reading EMAP On Air Gets Dot.com Manager
As the race to corner the interactive market steps up, BSkyB has announced it is to broadcast Britain’s first national interactive advertisement. It has teamed up with Ogilvy & Mather to trial the UK’s first fully interactive ad for Unilever’s Chicken Tonight.The pilot advert, to be launched in April on Sky Premier 2, will allow… Continue reading BSkyB To Broadcast First National Interactive Ad
