The Advertising Standards Authority (ASA) has upheld a complaint from digital terrestrial broadcaster, ONdigital, in regard to a leaflet distributed by cable company, Cable & Wireless Communications (CWC). ONdigital said that the comparisons made between its platform and CWC’s own digital service were inaccurate and misleading.CWC’s leaflet contained a table which stated that CWC’s digital… Continue reading ASA Upholds Complaints Against CWC
Interactive television service Open has announced plans for expansion following a recent report citing the growth potential of TV commerce. The report, by market research company BMRB, said that people feel more comfortable purchasing through their TV sets than through computers (see TV Shopping Is Proving More Popular Than Online, Says BMRB).Expansion plans include increasing… Continue reading Open Announces Plans For Further Growth
Global advertising and communications company, Cordiant Communications, has this morning reported an increase in pre-tax profit of 32% to £32.3 million for the twelve months to 31 December 1999. The group, which counts Bates Worldwide and a 50% holding in Zenith Media Worldwide amongst its businesses, said that headline earnings per share were up from… Continue reading Cordiant Posts Strong Rise In Pre-Tax Profits
Shopping via interactive television is growing much more quickly than similar transactional services offered by the internet, according to a new survey from research company BMRB International.The Digital Viewer Survey found that in just two months since the launch of Open’s interactive services on Sky Digital (see Open’s Sales Top £1m A Week), 7% of… Continue reading TV Shopping Is Proving More Popular Than Online, Says BMRB
The Independent Television Commission (ITC) has banned the latest Tango ads in which actors shout at each other through megaphones. Sixty-seven people complained about the ads, which they believed would lead to copycat bullying.Complaints were also upheld about advertisements for National Lottery wallets. The promotion “guaranteed a prize in a winning wallet” which included “holiday… Continue reading ITC Bans Tango Ad
Cable company NTL has this morning joined the fast-developing battle to provide UK internet users with cheaper access. Following the announcement by Net search engine company AltaVista yesterday that it is to offer UK customers unmetered access for a one-off fee and small annual subscription (see AltaVista To Offer Unmetered Net Access), NTL this morning… Continue reading NTL Returns Fire As Internet Access War Heats Up
BARB, the industry body in charge of television audience research, has this morning announced that it is to increase the size of its sample panel when the new research contract begins in January 2002. The current panel size is 4,500 homes; this will be increased by 13% to 5,100 under the new contract.There is also… Continue reading BARB Increases Panel For New TV Audience Research Contract
Richard Eyre, chief executive of Pearson Television and former chief executive of ITV, has warned the media industry that the increasing fragmentation of audiences could become a problem for advertisers.Speaking at MediaTel’s Media Question Time last week, Eyre said that the advent of digital multi-channel television and the convergence of TV and the internet are… Continue reading Media Fragmentation Could Become A Pain For Advertisers, Says Eyre
Following the announcement of a strong set of financial results yesterday, stock in Pearson surged by 198p (8.6%) to close at 2,501p. Pearson also unveiled an alliance with internet service provider and portal, AOL, to develop an online educational network (see Pearson Reports Strong Revenues At FT).The enthusiasm for Pearson’s results boosted other media stocks.… Continue reading Sharewatch
Monday Pearson, owner of the Financial Times and a 30% stakeholding in Channel 5, releases its year-end financial results.MediaTel’s weekly industry focus, Media Track, is featured in Campaign Media Business.Wednesday Advertising group Cordiant releases its final financial results.The Competition Commission is due to report to the Department of Trade and Industry (DTI) regarding the regional… Continue reading The Week Ahead
